The world is has run out of stupid rich people.
Beyond design, Ferrari’s battery-powered, four-door, five-seat Luce has another problem: its price tag – a staggering 550,000 euros, or about $638,660. If Ferrari expects that to open the brand to a younger, broader customer base, management certainly has a different view of the world – one that isn’t grounded in reality.
For starters, Tesla’s Model S Plaid costs only a fraction as much and, on key performance metrics, appears to outperform the Luce. The Model S also comes with Full Self-Driving, a feature we are fairly certain Ferrari’s first EV lacks.
By the end of last week, Ferrari CEO Benedetto Vigna appeared to be on damage-control duty after shares dropped in response to negative investor reaction to the Luce’s design and performance specifications.
And: <em>Let’s not forget that Ferrari hybrids are depreciating faster than their petrol-powered counterparts. </em>