The world is has run out of stupid rich people.
Beyond design, Ferrari’s battery-powered, four-door, five-seat Luce has another problem: its price tag – a staggering 550,000 euros, or about $638,660. If Ferrari expects that to open the brand to a younger, broader customer base, management certainly has a different view of the world – one that isn’t grounded in reality.
For starters, Tesla’s Model S Plaid costs only a fraction as much and, on key performance metrics, appears to outperform the Luce. The Model S also comes with Full Self-Driving, a feature we are fairly certain Ferrari’s first EV lacks.
By the end of last week, Ferrari CEO Benedetto Vigna appeared to be on damage-control duty after shares dropped in response to negative investor reaction to the Luce’s design and performance specifications.
And: <em>Let’s not forget that Ferrari hybrids are depreciating faster than their petrol-powered counterparts. </em>
What? I’m surprised that Justin Turdeau, Mark Carnage, and Leo DeCaprio haven’t bought one.
The Agnelli family, through their corporation EXOR, owns Ferrari and the Economist (and other things).
Old World Money, very old.
I like many of the older models, especially the 57 Testa Rossa and early 60’s 275 GTB, https://www.ferrari.com/en-EN/auto/275-gtb … though I see them as art, more than vehicles. I’d never buy one, seeing myself as a “target” driving around the hood in something worth 2-10 times as much as a house.
The ex president of Ferrari Luca Cordero di Montezemolo sums it up well and I’ll add that nobody I know of was asking Ferrari to compete with Jaguar’s offerings.
This too
https://www.ferrari.com/en-EN/auto/512-bb
I wonder how long it will take the carney to ban all vehicles the authorities cannot remotely shut down?
“I’m from the government and I’m here to help!”… Hey Farmer John, we have to seize your Chevy C20, because we can’t track it nor turn it off remotely, and because it uses gasoline! While we’re at it, since we haven’t forced you to fold and retire, we’ll just have to take your whole farm, so our Liberal government can seize all the means of production.
Great NEWS! For high performance Ford EV’s!
https://www.carscoops.com/2025/09/ford-sold-more-than-twice-as-many-electric-mustangs-as-gas-ones/
Ford is only losing $4.5 Billion/year … down from $4.8 Billion/year. Now they’re losing slightly less than $50,000.00/mustag sold. Ford’s EV “problem” is finally “going away”.
https://www.aol.com/articles/ford-50-000-per-ev-112558375.html
Who writes this crap? Desperate true-believer’s self-delusions.