On the John Lewis department store’s misjudged Christmas advert:
It does rather suggest a gulf between, on the one hand, progressively-inclined John Lewis management and progressively-inclined London ad executives who think that sneaking trans flags into Christmas adverts watched by children is terribly clever – and on the other hand, actual John Lewis customers and the general public.
We’ve been here before, of course. When customers were expected to find charming the thought of their homes being trashed by a selfish, vamping, cross-dressing child.
And then there was the attempt to endear customers by announcing, very proudly, that they employ middle-aged transvestites with whipping fetishes because doing so results in “a better connection to our customers.” Thanks to these “identities we share.”
I kid you not.

