The share of Americans with a favorable impression of Disney has collapsed from 77% last year to just 33% today. This is catastrophic reputational damage—and a warning to other companies about the cost of going woke.
Disney, which built a family-friendly brand over the course of a century, is now less popular than both Joe Biden and Donald Trump.
It’s stunning: brands typically have much higher favorability ratings than political figures. But when Disney started to promote left-wing racial and sexual politics, it soon had a favorability rating roughly equal to the most polarizing national politicians. A lesson there.We will see if this has translated into financial consequences at the next quarterly earnings report. (The most recent quarterly earnings report only covered through April 2, before the leaked videos drove the media cycle and before the DeSantis legislation.)
Related: Disney Drama Tries Defending Grooming In Schools


