Eventually, all noble gestures get hijacked by “fundraisers”;

A former employee of the Terry Fox Foundation in Saskatchewan says he was forced to fabricate fundraising stories in a booklet for donors.
The booklet Gregory Procknow worked on before resigning earlier this year was sent to donors of the well-known charity, which raises money for cancer research.
Procknow says he was asked to do a series of short write-ups, ostensibly by donors, talking about creative ways they had raised money.
One quotes “Norma Rae” from Saskatoon: “As a dilettante canner, I make jars of jellies and pickles and attach a Terry Fox sticker to the jars, and I allow people to make donations of any kind and take away a wonderful autumn treat!”
Procknow, a University of Regina graduate student, said he felt bad about what he had written and eventually quit his summer job.
“Who can really take pride in creating fictitious people and assigning them a gender and a name and parlaying this to the public. It’s just really disgusting,” Procknow said.

h/t Mike W