At this point, I doubt that any measures are going to amount to anything other than flogging a dead horse.

Ottawa said the corporation is losing about $10 million per day, despite providing a $1-billion injection earlier this year to keep it operational. Since 2018, Canada Post has accumulated more than $5 billion in losses including more than $1 billion last year alone.

But Canada Post’s business model is meant to support communities across the country — especially those in remote locations who are hardest for private firms to reach — rather than chase profits, said Ann Armstrong, a professor at the University of Toronto’s Institute for Management and Innovation.

“There is something sacrosanct about a postal service,” she said.

“It seems to me the model is perfectly viable and needs to be preserved, if perhaps costs and so on need to be adjusted.”