Charles Dickens gave us “Great Expectations”
Shakespeare gave us “Hamlet” and “King Lear”
Dostoyevsky gave us “Crime and Punishment”
Who the hell is gonna give us sex and beer
Sex and beer, sex and beer
Are the two things we hold dear
Sex and beer, sex and beer
Are the things we like �round here
From the city to the suburbs to the country
From the Southern to the Northern Hemisphere
They’re holding a tremendous referendum
And everyone’s choosing sex and beer
Sex and beer, sex and beer
Are the two things we hold dear
Sex and beer, sex and beer
Are the things we like �round here
— Pat McCurdy
Times, they are a changin�
I had an epiphany recently, and I have Andrew over at Bound by Gravity to thank for it. The epiphany is this:
Any Canadian political party that cannot define it�s platform in three syllables is doomed to failure.
No, really, I�m not kidding. I realized this part way through watching Andrew bend himself around like a pretzel trying to explain the Conservative Party of Canada�s latest policy proclamations. He lost me when we got to the same sex marriage issue. While I won�t go into why I don�t like SSM here, the crux of the matter was that Andrew had just put a tremendous amount of effort into promoting and defending the CPC platform only to dismiss criticism of it by telling me that (I�m paraphrasing here) �don�t think the party will actually act on something just because it�s in their official policy book.�
So here�s a question: what exactly is the point of a political party having a large and detailed platform if they�re not going to follow it?
There isn�t.
And it turns out that not having a detailed platform is incredibly effective.
They�re smarter than people give them credit for
Let me use the Bloc Quebecois as an example. The Bloc�s party platform is easily refined down to these three powerful syllables:
�Quebec first.�
As Porky Pig said, �Th-th-th-that�s all, folks!� All the Bloc has ever promised to do is defend Quebec�s interests. This is how they can pound the snot out of the Liberals over the latest budget on Monday and then turn around and vote in favour of it on the following Tuesday while coming up smelling like roses. No matter how egregious the flip-flop initially appears, all Gilles Duceppe has to do is tie taking both sides of the issue to putting Quebec�s considerations first. That�s why you hear him issuing talking points like this all the time:
�Yes, we initially opposed the budget, but only because it was not good for Quebecers. Now that the federal government has allocated additional resources to help correct the imbalance of power between Ottawa and Quebec, we are prepared to vote in favour of the budget. We will not apologize for making sure that Quebecers get their fair share of equalization funds.�
(I made that up, but we hear this kind of stuff out of him all the time.)
No one has read the Red Book
We live in an age where the average Canadian voter is going to spend as much time examining the policy positions of the various political parties as Dan Rather spent fact checking some rather dubious reports about Dubya�s service records.
Ain�t. Gonna. Happen.
Instead, Canadians completely ignore all the finely-tuned policy documents and let the media define what each political party stands for through two second sound bites. The Bloc has stepped up to the plate and defined themselves. Quebec first. None of the other political parties has been nearly so savvy, carelessly letting Canada�s media pundits do this for them. Here is how each party seems to have been tagged so far�
Liberal Party of Canada: �Get free stuff.�
New Democratic Party: �Help the poor.�
Green Party: �Save the whales.�
Three syllables AND a vision
Whatever three syllables you choose, they have to be three damned inspiring syllables that you can wrap a vision around. That people can buy into. That they can feel proud of supporting. Or in the case of Liberal supporters, syllables that tap into the baser parts of human nature.
In the case of the Dippers and the Boogers, they�ve got insta-platforms that look good, sound good, and feel good. Freeing Willy is good. Feeding a homeless guy and/or getting a single mother back on her feet is something a lot of people feel good about supporting. The Dippers and the Boogers can take any position they feel like on any issue � no matter how non-sensical or contradictory � so long as they tie it back to supporting their insta-platform. Life doesn’t get much sweeter than that for a politician.
When it comes to the Liberals, they know better than anyone else that people like getting free stuff (look at how they run their own party). It doesn�t matter that it�s not really free because it was stolen from someone else, they have learned that they can stay elected so long as they steal from a small constituency and spread the graft out amongst the largest number of voters possible (hello Eastern Canada!). The three syllables that the Grits have been using are the ones that inspire the group they need to keep inspired.
This is why it doesn’t matter whatever pieces of slime fall out of the Gomery Commission. It’s all about getting free stuff. When it turns out that people are genuinely offended by a Gomery revelation, the Grits just promise more free stuff and the polling data quickly goes back to where they want it. Sure they’ve blown away almost every election promise they have ever made and elevated flip-flopping to an Olympic sport, but that doesn’t matter. The public sees the Libs staying true to their perceived insta-platform and rewards them for it.
There is one exception to the three syllable platform, and you have to tip your hat to the Conservatives for driving into this pothole with the same unerring accuracy that they�ve managed to hit every other pothole on Canada�s political highway.
Your insta-platform can�t be negative.
Negative platforms don�t work. And since Harper and crew seem to have some sort of quota system that prevents them from issuing useful sound bites to the media, the media � and the CBC in particular � have been happy to step in and define the CPC�s insta-platform instead. Depending on what news source you�re reading, here�s how you�ll see the Conservatives defined:
- Grits are thieves
- Old white men
- Rich white men
- We hate fags
- We don�t steal
Good luck wrapping whatever policy you are trying to sell on any given day in the House of Commons around one of the above.
Lending the CPC a hand
If the Conservative Party of Canada is looking to define themselves with a positive new insta-platform, well, I�d be happy to help them out. I have voted for them in the past and under the right conditions would certainly be willing to do so again. So here�s a platform that they should consider:
�Sex and beer.�
No, really. Why not? Most Canadians like sex. Most Canadians like beer. It�s not such a hard sell, not even to SoCons and possibly even members of Alcoholics Anonymous (who would happily compromise on a can of Barq�s Root Beer). All the CPC has to do is proclaim themselves in favour of sex and beer. That�s all.
It doesn�t matter what policies they try to bring forth from one day to the next in the House of Commons, what bills they sponsor, or what bills they vote against. It doesn�t matter how wild the flip-flops are from one week to the next. If the Conservatives can prove to their constituents that they have remained true to their three syllable insta-platform -� sex and beer -� they will be able to get away with practically anything they want to.
Just like the Blocheads and the Grits are.
Don�t believe me? Here�s a challenge for you, then. Take any current policy position that you cherish, whether it be from the left or the right, and throw it at me. I�ll bet you that I can tie it to my vision of more sex and more beer for all Canadians without even breaking a sweat.
In the words of a certain funny looking U.S. president, �Bring it on!�