It’s hard to comprehend why consumers would reject a truck with an 80 mile towing range, unless you get your news from Ars Technica, where you won’t find it mentioned at all.
When Ford electrified its bestselling pickup truck, it pulled out all the stops. The F-150 Lightning may look virtually identical to other versions of the pickup, but it’s smoother, faster, and obviously far, far more efficient than the ones that run on gas, diesel, or hybrid power. But the future of the country’s bestselling electric truck may be in doubt.
That’s according to a report in The Wall Street Journal, which claims that Ford’s management is “in active discussions about scrapping” the Lightning. Production had already been suspended a few weeks ago due to an aluminum shortage following a destructive fire at a supplier’s factory in New York, which Ford estimates may result in as much as $2 billion in losses to the company.[…]
Ford was the first of the domestic automakers to bring a full-size pickup EV to market. But like General Motors, it has found that pickup truck customers have not flocked to electric propulsion in anything like the numbers predicted pre-pandemic. As we learned last week, GM has also scaled back its EV production, and last month Stellantis announced that it has ceased development of an all-electric version of its Ram 1500.
The $2Billion hit on Ford’s bottom line has since been downgraded to $1Billion …a direct result of Trump’s 25% tariff on imported trucks.
Doug Ford hardest hit.
Carney doesn’t get it. EVs are an elitist gullibility test. A high speed golf cart without the energy density to be of any practical use except getting from point A to point B if they are close enough together – a commuter vehicle without any real benefits and too many detractions. This battle for superiority has now been won for the third time (mid 1800’s, early 1900’s and now early 2000’s). When are our political class going to learn? NEVER because it isn’t about saving the planet, it is about control.
The politicians will learn when the voters learn. When a politician says we will run this country on good intentions and unicorn farts and the voters say, “Wow! Sounds good!” guess what you get more of?
” A high speed golf cart without the energy density to be of any practical use except getting from point A to point B if they are close enough together – a commuter vehicle without any real benefits and too many detractions.”
Remember the Segway PT? You’d think that we’d see them everywhere by now, a quarter century after they were first invented. They were impractical.
The goal of EVs is not to replace our ICE vehicles.
The goal is to take our ICE vehicles away and replace them with mass transit.
The goal is to take away our individual freedom, again.
The only thing I remember about the Segway is it’s inventor drove one and himself off a cliff.
FORD was just trying prove their acronym true: Found On Road Dead.
This is amusing in a “know your customer base” type of way.
When a liberal wants to do their stereotypical impersonation of a conservative, they almost always do the southern US accent, act unsophisticated, and ultimately throw in some comment about driving a pick-up truck.
Conservatives, overall, haven’t bought into the EV trend. So, what made Ford think that they would all of a sudden change their minds. Especially with the gigantic price tag attached.
” So, what made Ford think that they would all of a sudden change their minds.”
EVs were being mandated by government.
The option for customers to choose had seemingly been removed.
The biggest problem is that an equivalent f150EV would cost you enough money that your gas F150 could be maintained and operated for at least 60,000 miles before your EV could go 1.
A lot of soy latte XY carrier libtard feminists commenting in the magazine article.
The vast majority of ev drivers in my community are virtue signaling leftist trophy wives driving 3 miles round trip to our local boutique (expensive) grocery stores and back home to their multimillion dollar mansion. That’s it. Commuters prefer hybrids. Range anxiety is a real thing. A logical thing.