The political pollsters never call me. The marketing/research types, on the other hand, seek my views quite regularly. This is a roughly paraphrased and greatly abbreviated version of a phone survey I took a couple days ago;
After a brief introduction and explanation as to the type of questions to expect, she began;
Q: “Of the two following health problems, which would you say is more prevalent – heart disease or lung disease?”
Me: “What do you mean, which one? They usually go together.”
Q: “No they don’t.”
Me: “Yes they do – heart failure generally leads to lung problems and lung disease can cause the heart to fail.”
Q: “I’m not sure that’s…”
Me: “It’s why they call it cardiopulmonary.”
Q: “Oh.”
Me: “It’s a stupid question.”
Q: “I’m not sure what to tell you, other than you have to pick one.”
Me: “Oh, whatever – put down heart disease”.
Prematurely relieved, she went on to Question 2.
Q: “Which would you say is more common, cancer or blood disease?”
Me: “Well, there they go again! What do they mean by “blood disease”?
Q: “I don’t understand”.
Me: “Is leukemia a cancer or a blood disease?”
Q: “I see your point.”
Me: “Who designed these questions? They’re illogical.”
Q: “I don’t know”.
And so it went. It didn’t take long to figure out that “injury related health costs” were on the poll designer’s mind – a survey to test or design communications strategy for the Worker’s Comp or some other “tell us how to live our lives” program. (Perhaps the mandatory bike helmet or spikey-shoes for seniors lobby?) Near the end we got into the numbers.
Q: “What would you estimate to be the cost to the Saskatchewan heatlh system of preventable injury – $500,000; $1 million; $500 million; $1 billion; $1.5 billion?
It’s not so hard to spot when questions are designed (the only age-relative question being “whats the greatest killer of Saskatchewan residents under the age of 40?”) to push results towards a general conclusion – in this case it appeared the one they were aiming to prove, “Saskatchewan residents vastly underestimate the incidence and cost of injury to the health care system”.
So, I picked $1 billion. “Oh.” Her voice registered surprise. She went on with a few other questions, and closed with this;
Q: “On a scale of one to five, five being ‘very in favour’, how supportive would you be to programs designed to lower preventable injury?”
A: “Is there a zero?”
Expect to hear in the upcoming weeks, a news release from some government agency advising us that Saskatchewan residents “greatly underestimate” the costs to the health care system of work-related and preventable injury – justifying yet another regulation, program or communications strategy designed to perpetuate their own existence.