It’s not often I see Rex Murphy get something wrong, but he does here;
As for the rest of Mr. Harper’s cabinet, last sighted wandering through the governor-general’s mansion for the swearing-in, they have been as tight-lipped and invisible as a band of antisocial hermits. A cabinet is not a monastery, and a communications strategy that so far consists in refusing to communicate and refusing to communicate while you are not communicating, is not really so much a strategy as a mindset that cannot attach to the most public office this country has.
It is not necessary to like the press. Majority opinion may even concur with the prime minister there. But it is necessary to talk to them. Until that fairly elementary point is conceded by Mr. Harper, the office of prime minister’s communications director is an emblem of iconic idleness, just a Maytag repairman with a Blackberry.
Of course, by “press”, Murphy means “Ottawa press gallery” – as though there is no other way for a Prime MInister to communicate than be waylaid in a scrum or pick up the phone and gift next morning’s Globe editorial with frothy spin from the PMO.
When Brian Mulroney won his landslide majority in 1984, a talking head (whose identity I’ve forgotten) announced to the nation that in the face of such a one sided parliament, the media would assume the role of opposition .
That was a signal that something was about to go desperately wrong, and it did. The Canadian people had already spoken as to what voices they wanted in parliament. The Ottawa press gallery weren’t on the ballot, yet they declared themselves elected, and they’ve by and large behaved like pompous, entitled Liberal senators with a broadcast license ever since.
It’s time they were forced to relinquished those seats.
When those in media assume a de facto role in government, the instution becomes inherently dangerous. When a declared “opponant” owns the kill switch and the ability to reshape the message to reflect a political agenda, not just truth, but democracy itself comes under threat. Having assumed a political stance of being in “opposition to the Mulroney government” those 20 odd years ago, it’s no wonder that so many have lost trust in what we are hearing and reading – indeed, the mining of the Mulroney era negative messaging to “taint” the Harper government is already in full swing. It matters not what Harper appointees like Michael Wilson have accomplished before or since in private life – if they had any association with the Mulroney government, that is how the media frames them.
If Harper is making a concerted effort to reposition the role of media in this country, we can only applaud – no matter our political views. The opportunity has arrived to push back, because the tides of technology are changing – with subscriptions and television ratings losing ground to the internet and other alternative sources like talk radio, the legacy media no longer have exclusive control of the filter.
The talking heads have had their hands on the levers of political power for so long, not even they realize how inappropriate it is. Now, they’re getting them slapped – and we shouldn’t be surprised that these particular members of the “culture of entitlement” will be bitching and whining loudly about their reversal of fortune.