Shanghai Duolon Industry’s stock price shot up 10 percent–the most it’s allowed in a single day–after it rebranded itself as P2P Financial Information Services Co. But, to be clear, it’s not actually developing a peer-to-peer lending business. It just bought the domain name www.p2p.com, which it asserts is worth $100 million. That’s actually the only thing that domain says right now: “This domain is worth $100 million.” That, though, was apparently all it took to convince investors that the company’s long-term prospects were 10 percent better than they had thought the day before.
h/t Robin
p2p is not just peer to peer, it can also mean Pay to Play, likely the second one, not the first.