As the Edmonton Elks prepare for their home opener Saturday…
…team president Chris Morris says the fallout from the club’s 2021 name change remains one of the biggest obstacles in rebuilding support among fans.
Morris, who spent 14 seasons on Edmonton’s offensive line and won three Grey Cups with the club, said the franchise continues to deal with fallout from its 2021 name change.
“It was a disaster in so many ways,” Morris said of the transition from the Eskimos to the Elks.
The club changed its name after years of criticism from Inuit leaders and organizations who said the former name was offensive and outdated. The move came amid broader pressure on sports teams to abandon names viewed as racist or stereotypical. […]
“The people who had been local fans and the people who had grown to care and love and have a lot of respect for that tradition were obviously very offended,” he said.
Morris said the name change, along with the COVID-19 pandemic and the team’s struggles on the field, contributed to season-ticket sales falling from more than 20,000 to about 7,000.
I was driving to Edmonton a couple of years ago, and picked up an Alberta sports radio station broadcast recapping the career of Gizmo Williams — describing him throughout as playing for the “Elks”.
