DOA: Sony surprised everyone when it dabbled in the car scene at CES 2020 with an electric sedan, followed a year later by an SUV. The tech giant teamed up with Honda in 2022, establishing the Sony Honda Mobility (SHM) joint venture to bring these concepts to production. However, that’s no longer happening, as neither the sedan nor the SUV will ever go on sale.
exploring an agreement.
ironing out the details.
establishing financing.
market research? (‘?’ indicating maybe this step was skipped)
the actual engineering design.
including the tooling.
testing.
intial manufacturing begun.
meanwhile announcements, advertising, etc
and then, just when its all supposed to gel, fully put into action . . . . SPLAT.
sigh . . . . . . something lm missing.
l guess that why l never gravitated to that line of work.
C’mon there blubber douggie! Give your best bud bobblehead a call and pounce on this splendid “investment”!
Save the SHM!
The Sony Betamax 100. The Sononda? Hondony? Apple was going to make a car too. So was Ford.
L – E.V. mandates are an attempt to brainwash the naive into ingesting a confection of disinformation. One that is long past it’s “Best Before Date” and now also past it’s “Expiry Date”.
Though, it remains potent enough to continuing to weaken, both personal and national economies. If so, you have been “Shanghaied”.