44 Replies to “How It Started”

  1. The first thing that popped into my head was Jabba the Hutt when I saw the lower image.

  2. To prove this isn’t altruism that this company really bought into; there is something present in every one of their commercials. They actually say “formerly Aunt Jemima” or “you might remember us as Aunt Jemima.” Pearl Milling Company is, essentially, held hostage to mob mentality by a small selective group of loudmouth jackasses.

    If they truly believed in this move they wouldn’t even reference their former name brand.

  3. Getting rid of Aunt Jemima was a racist act. Apparently a real black woman wasn’t good enough for business executives. Did one black person on earth complain that the most iconic black person in marketing was somehow demeaning? I can’t imagine it.

      1. And the Indian maiden on Land o’ Lakes butter.

        Curiously, the white, RAYCISS!!!, Quaker Oats man is still extant…

    3. Does anyone even KNOW the brand name that replaced the iconic Aunt Jemima? Of course you don’t, because it is eminently FORGETTABLE woke-marketing mediocre IDIOCY. The syrupy equivalent of “The Washington Football Team”. I suspect that the rebranded Aunt Jemima brand is utterly in the toilet so far as sales go. Whatever it is … I pass it right by in the store and purchase Log Cabin, or some cheap generic sugar water goo. Sorry, but it’s PURE maple syrup for me, or nada.

      As for myself … I miss “Little Black Sambo’s” restaurants. Those were the Denny’s of my youth. And the menus even had stories of Little Black Sambo on their pages. I grew up in the 70’s during BLACK power, and the demand that “colored” people be referred to by their PROUD “BLACK” name. Call them MISTER Tibbs … and call them BLACK … cause BLACK is beautiful. Right?

      1. I buy the Maple Syrup from a company in a township 10 miles away. Unfortunately with the growth of the suburbs, I think the Sugar Maple Groves they use are living on borrowed time.

        It looks like they have sugar maple groves across MN and WI.

        http://www.hamelsyrup.com/

      3. They can’t even get their racism right..
        Little Black Sambo was Indian (dot, not feather) specifically Southern Indian/Tamil by his clothing and was created by Scottish author Helen Bannerman..
        Sheesh!
        Now bring me Solo and the Wookie!

      1. But they do run the world, or this side of the Atlantic at least.. JabbaThe Huts run all the local politics now.

  7. Spacecraft have weight limits.

    That fat black thing is the size of a mercury capsule

  8. Aunt Jemima was so nice and normal looking. Isn’t the word ‘ heteronormative’?

    Obviously that’s a horrible stereotype.

  9. Wasn’t there a heifer black woman a while back lecturing white women about racism?

  11. “These need to be main characters capable of anything”

    OK, here are three she/it/they/them are capable of:

    1. Heart disease
    2. Hypertension
    3. Diabetes

  13. Can’t wait for the re-cast of Baron Harkonnen. Saw an ad for Gatorade with the fattest black woman I’ve seen so far in an ad pretending she exercises enough to drink their product. I’m pretty certain now that we are already in hell.

  14. I can’t wait to get me some Carjacker Quantrell syrup. Am I missing something here?

  15. In Europe it’s Maple Joe syrup, with a bearded plaid shirt guy. No stereotypes!

  18. Aunt Jemima brand is owned by Pepsico so there’s that – and I don’t think I need to tell you Pepsico’s institutional investors are Blackrock and Vanguard.
    Personally, I don’t consume the swill so they can do what they want.
    ESG scores …it’s all about the ESG scores.

  19. The big furor now in Britain is in a pub that had some gollywog dolls on display until someone complained and the local constabulary was sent in to confiscate the dolls. For the uninitiated a gollywog doll was a caricature of the minstrel shows that were all the rage back in the day,1880’s to the 1930’s in America, and was a symbol for Robertson’s jams, jellies, and marmalade in Britain. So to the ‘woke’ crowd we must eliminate all of these symbols because of the possibility of someone taking offense, what a truly sad and depressed world we have become because we’ve let the idiots take the reins and they’re driven the chariot at full gallop towards the cliff.

    2. The British Police are a joke. The fact that they would rather waste time and resources playing Stasi on internet trash talkers and confiscating Gollywog dolls rather than deal with actual crimes is why people are making fun of them.

  20. That obviously white supremacist image of Aunt Jemima needs to be replaced with a black person obviously.

  22. I could give a rats ass if you’re white, black, brown, red or yellow; if you’re that fat, you’re toast.

  26. As I recall, the women upon whom Aunt Jemima was based was a very successful woman. That definitely calls for eradication.

  27. Sadly, this is not the dumbest schlitz we’ve seen in Science Fiction lately. What’s likely to happen is this -idiot- will get a Hugo or Nebula for his zero-talent AI “art”. That’s what they’ve been doing. Actual good art and actual good stories do not get awards.

    That’s why he bothered doing this. There’s a good possibility of some money and a little fame in it for him. Got him on Buzzfeed, right?

    Will it sell though? No. Not a f-ing chance. Nobody wants it.

    Don’t really care, my publisher is Amazon. All I do is put the book up and collect the teeny tiny trickle of money from it.

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