It’s Time To Review My Ad Rates

Media 33 Comments

Alan D. Mutter;

Three weeks ago, Newsosaur’s admittedly modest traffic spiked to an all-time daily high of more than 1,000 visits as the result of a link from a blog called, I kid you not, Small Dead Animals.
Two weeks ago, by contrast, Forbes and Business Week each quoted Newsosaur on their websites, and those links resulted in a single, solitary hit from a Business Week reader.
So, there you have it: Small Dead Animals top Large Ones by 1,000 to 1.
One event, of course, doesn’t prove much.

What happened next…

33 Replies to “It’s Time To Review My Ad Rates”

  9. “Once again, the traffic generated by Small Dead Animals overwhelmed by a substantial margin the combined (but still gratefully appreciated) referrals from the Large Ones.”
    Introspection time for Mr. Mutter. “…Still gratefully appreciated” referrals from the Large Ones. Why would he care? By his own admission he is a longtime presumably successful media entrepreneur. Why is validation by the MSM seemingly important? He’s already acknowledged that, by and large, the Large Ones don’t really give a crap, nor can they turn an audience his way. Alan Mutter needs to get that the blogosphere is happy to operate without a safety net. Bloggers have already figured out the MSM safety net has huge holes in it in any case.

  11. Recognition is always great – especially when you deserve it.
    Kate deserves it.
    I actually found out about SDA from Mark Steyn. I had read an article in a Canadian paper (I can’t remember which one) and I was impressed with what he had to say. So I searched for other articles by him and found an article where he was discussing blogs – he said that his favourite Canadian blog was SDA – so I checked it out. In fact the first time I ever slapped in a goofy comment on anything is actually to SDA.
    Anyway this is great stuff.

  13. The traffic at the Prairie Centre always spikes for a few days after you publish our oil and gas map, Kate. Thanks for the link again last week. We can always tell when you’re talking about us.

  15. SDA is fully to blame for my marginalized blogs best day!
    🙂
    It’s funny how you think some blogs will send lots of hits and they just don’t.

  16. I too have had a blog take off thanks to Kate linking to it – once when it just started out. The second time was just before it went moribund. (It was an event-driven blog, and the event had almost wrapped up.) So, this post is, in a sense, old news to me.
    If you’re interested, I found out about SDA thanks to me and Kate bumping in to each other at the Free Dominion.

  17. *
    The Large Ones are hearing footsteps…
    “NEW YORK — Access to columnists and op-ed pieces on a section
    of website known as TimesSelect to be free, N.Y. Post reports.”
    “The New York Times Co. plans to stop charging Internet users for
    access to its columnists and Op-Ed pieces on a section of its Web
    site known as TimesSelect, The New York Post reported on Tuesday.”
    *

  18. SDA is my first news read of the day. Then comes the radio and occasionally(maybe once a week) I buy a newspaper.
    Horny Toad

  20. About 50 yrs. ago having subscribed to Fortune and Newsweek and other mags i did not re-suscribe, in every case because what attracted at the start palled due to rigid format on a weekly read. Your infectious blog is by definition always new and fresh and despite the to me constant emphasis on a sensible anti-neolib slant it always has something true, so keep going you brilliant creator!

  21. I stopped blogging after finding SDA. There was nothing I could add that Kate hadn’t siad earlier and better.

  22. Kate, you deserve all manner of praise for the time you devote to seeking the truth and giving us all a voice. My hope is that you, and all of the best of citizen’s journalists, get the financial renumeration for your fine work some day and that’s coming. From a Drudge link today:
    U.S. consumers this year will spend more of their day surfing the Internet than reading newspapers or going to the movies or listening to recorded music, according a study released on Tuesday.
    But it estimates that by 2011, overall Internet advertising will become the largest advertising medium, at nearly $63 billion, describing the shift as “a watershed moment” in the media business.
    http://www.reuters.com/article/internetNews/idUSN0721570920070807?feedType=RSS&rpc=22&sp=true
    The useless nitwits in the MSM industry are going to have money wrenched from their little paws as time goes on. Their monopoly on what is truth is coming to an end. Three cheers for capitalism. And Kate.

  23. My dear Catherine, although normally it isn’t polite to toot your own horn, the thought of those sda trolls sputtering and choking on their own tongue makes it all worthwhile. Besides, linking to someone else tooting your horn is such an understated but effective way to prove what your regular readers already know. That you are #1.
    So keep up what ever you are doing to keep this blog an interesting, informative and thought provoking site.
    yer loyal fan,
    Texas Canuck

  24. Kate’s sda is the best ‘get-real’ news, info and discussion site I have EVER seen in my life time !!
    IMO, it is not a case of Kate necessarily having more knowledge than the so-called MSM jounalists — she just doesn’t dumb-it-down with slant, bias, hype, occult, adgenda, ect.
    I think of it as shelves in a bookstore;
    Kate has the scientific, truth, real life-science sections.
    The MSM, for the most part, has the fiction, perpetual-motion, pie-in-the-sky, utopian and fear-mongering sections.
    Which are the most rewarding sections to be in ??

  25. “Small Dead Animals ALWAYS sends me more traffic than anyone else when Kate links.”
    I’ve started calling them SDAvalanches. Kate usually sends me a thousand or more visitors with each link. The Zerb linked to me once — I think it was good for 17 visitors over two weeks.
    I also remember back when Adam Radwanski was featuring excerpts from blogs in the print edition of the Nat Post. He linked back to polspy.ca (old defunct blog) and I rember looking in my logs for a traffic spike. There wasn’t one.

  26. Something to keep in mind re. the blog world: Back in the early days of organized professional sports, the star players earned very little too. The minimum salary level in today’s top-level pro leagues would have been dismissed by the old-days stars in the same leagues, as late as forty years ago, as out of reach.
    Try offering a high-flying Junior A player the exact same salary (inflation-adjusted) that Rocket Richard pulled down at the height of his Canadiens days, and see what you get back…

  27. Thank God Kate has real work too. If she was actually to make a living at SDA, I’d get nothing done in a day. Not a damn thing. LOL!

  31. I don’t know whether this blog’s success is a good thing or a bad thing. The reason I read it is because there really is no free or independent media in Canada. You’d be completely uninformed about what’s really going on in this country if you don’t read this blog and just rely on CTV or CBC.

  32. The first time I looked up SDA was when Steyn mentioned it. ‘ve been reading it since, mostly every day.
    It is very refreshing to find such fearless writing and certain intellectual force by the provider and the comments.

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