Julian Mellentin, author of a new report, “Failures – and what you can learn from them”, published by New Nutrition Business, said there are about 10 common causes of failure in the business of nutrition and health and “many plant meat makers have made most of them”.
He researched the financials of a sample of 100 plant-based meat brands in Europe, the United States, Canada, Australia and New Zealand.
“Not one was showing any sign of making a profit, even after five or more years in business,” Mellentin said.
“And those with the fastest-growing sales also had the fastest-growing losses.”
For some reason, the fake meat display cases are always well stocked? Even on a busy Saturday afternoon?
The good news is you can often find store discounts on soon to expire faux meat items. With the discount, the soon to expire fakes are often as cheap as the real thing.
No matter how cheap, it’s always too expensive if you don’t plan to eat it.
Your observation is spot on — my local supermarkets always have cases of the stuff. In 40 years of tasting these alternative products, I’ve found precisely one that I’d eat myself or serve to my vegetarian friends at a BBQ. The rest are simply feeble imitations of meat that don’t stack up.
This amuses me, because vegetarian Buddhists have had meat alternatives for centuries made from seitan (wheat gluten) that are pretty good imitations of certain meats such as chicken or duck. Of course, because gluten can’t be tolerated by so many people, such people can’t eat these products, either.
I remember the BIG toodo about GMOs.. Now these same loons want us to eat chemical sludge.. Not a chance greenie!
You must be kidding. It is not about price; I would never buy fake, over-processed “pretend meat” EVER nor secret bugs. The ingredients for fake meat are weird.
In fact, people need to cook from scratch with good ingredients and herbs/spices (no additives) most of the time. No time? That is what freezers are for … Your spaghetti sauce recipe will be just as great, if you use 3/4 lb. vs. a pound of real meat too, use unsalted tomatoes or fresh, toss in a few finely minced/sliced real veggies or tofu, freeze left-overs, and cut down on pasta portions. My local store no longer has spinach pasta either. An initial salad course is a good tradition.
Many North Americans are now obese or overweight, mostly because they choose to over-eat processed quick foods or eat out, mostly at night, because healthy breakfasts and lunches were skipped, and mom was at work. They also have been diagnosed with “pre-existing conditions” too, at younger ages.
“I’m not eating bugs”….Either.
The market will decide whether this faux meat will succeed. Betting NOT.
Given the above, I am not surprised in the slightest that nobody is actually making money…they ALL are likely financed by Govt – WEF – GATES.
Saw a report recently about the massive amount of pathogens that “bugs” carry..all harmful to deadly, for human consumption. So its not that they don’t want us eating normal foods, they want us eating the SHIT that will kill us…quicker – faster.
Intubation – Syringe – Food – Starvation – Bitter cold………they could give a Rats (_i_) how we die as long as we do..in droves.
More government funded pet projects for the green psychopaths.. Im starting to think? government hangs out with bad people..
It’s the arrogance that sticks in my craw. And if you’re attempting to operate in Canada and losing money it only means you haven’t applied for the funding to get your business off the ground. Once you’re up and running don’t worry about profits and all that other boring stuff, the feds have your back. See Bombardier.
Aspire cricket production facility in London Ont. receives $10Million in fed funding and God only knows how much the U.N. kicks in under their “sustainability” money umbrella.
The owners already claim their facility won’t be able to keep up with demand, which begs the question: Who’s buying what they’re selling?
Then there’s this celebrity skank.
https://www.youtube.com/watch?v=e3UqLAtdZ04
We need to know what companies are buying crickets in order to find out what foods they will be in. We have to have stricter rules for listing all ingredients in foods we buy. Simply listing unidentified “protein” shouldn’t be allowed.
listing “spices” on a package is a pet peeve of mine, as there are things that I’m allergic to, which fall under that catchall…
every ingredient should be identified and listed. The companies know what goes into it, why can’t consumers?
Great idea, Liz J,
Yes we MUST monitor one of the more useful federal departments.
The old refrain “eat your vegetables” is going to extremes.
I’ll leave the bugs for the birds, a plate of fried crickets doesn’t appeal somehow.
The chickens eat the bugs and I eat the chicken, same with the cows eating the grass and the fish doing their thing, win win all around.
And the pigs , well they will eat just about anything including the Elites.
Force me to eat a bug and you’ll be eating a knuckle sandwich.
Awwww, you can’t force feed a vegan meat, you baddy!!
However, I’d pay to see that – there’s a business model for you.
“making basic strategy mistakes”…the first of which is that it doesn’t taste like meat.
I have never been able to understand why vegatablites have to have food that tastes like the meat that they say they detest.
On a brighter note they should be encouraged the less they eat the more steak for me.
GoMEGA
Exactly. Vegetarian restaurants always offer horrible entrees that emulate the meat they claim to hate.
A&W in the USA dropped the Beyond Meat burger, Canadian A&W picked it up and doubled down..
As per the nutritional info, there is 1110mg of sodium in it, 200mg more than the teen burger!
I wonder, if they used ground up Venus fly traps, that they fed crickets/bugs to, if it would taste more like meat?!
“Not one was showing any sign of making a profit, even after five or more years in business,”
Man oh Man!
A situation just screaming for massive government subsidies, eh?
More appropriately, a situation entirely caused by gov’t subsidies.
It’s the old conundrum: The dogs won’t eat the dog food.
“And those with the fastest-growing sales also had the fastest-growing losses.”
we lose money on every one, but make it up in volume…
is acceptable to governments who don’t need to make a profit, or any sort of sense (see also: transit outside of rush hour, “high speed rail”, the UP express, bike lanes that can’t be used 25% of the year or more, the Skydome fiasco, etc)
Meatless meat : Nobody wanted it. No one like it. No one is buying it. Crickets are just symbolic anyway. A symbol of how political authorities believe they have the power to force you to eat insects.
Environmental activists and the technocrats fundamentally misunderstand human nature, much like other political movements of the 20th century that collapsed. That is why the climate change environmentalists vision/version of the New Green Man will fail for the same reason the New Soviet Man never materialized…humans have innate needs, ambitions and palates that can not be satisfied by a command and control government. And in the end, there’s more regular folks than the control freaks.
Not sure if this latest iteration will end up like the bloody conclusion to the French Revolution or the collapse of the Soviet Union but recent protests in other countries show what happens when people reach their breaking point. Europeans might reach that point this winter. I doubt free cricket soup will prevent social unrest by cold, hungry, angry people.
Sri Lanka protests :
https://m.youtube.com/watch?v=Gci_yAjgzyE
Yep, how much tax payer money went into those businesses? I find out I’m eating bugs in my food I won’t hesitate to sue, force them to place pictures of said bugs on the front of the package. What kind of disease will said bugs bring into the fabric of society?
Here’s the biggest failure in nutrition and health when it comes to plant based “meat products.”
HUMANS ARE OMNIVORES!!!!
Go back a thousand years in history and you will find yourself correct.
It’s amazing that a political class that puts so much stock in the theory of Evolution, has absolutely no idea what that means. For thousands of years humans have been eating meat not only because of availability, but instinct. Humans have established a metabolism (over those thousands of years) based on the consumption of MEAT…and plants.
That doesn’t change overnight. Ignoring the ramifications of exacting change isn’t a smart move.
“Humans have established a metabolism (over those thousands of years) based on the consumption of MEAT…and plants.”
True. Eating meat is one of the easiest ways to consume the amount of protein that our large brains require. Anyone who argues that humans are meant to be vegetarians should be asked to explain why we have the teeth and digestive tracts of omnivores.
I’ve eaten bugs in the past, mostly when i was out on the water with my gob open .
Fishing can be a bitch.
As a former grain inspector, I can safely say everyone eats bugs. It’s only the amount that is in question. LOL
However, I save the meal worms for the Orioles.
Ha….meal worms are a common staple of my army of blue birds. And, yes, I have built an army of the bastards. I put out about 12 houses, and they never fail to show up. I keep the meal worm bowl topped off year round, so some have not even chosen to migrate despite the cold weather here in the winter.
The Orioles have left for the year much to my wife’s sorrow. They put a huge dent in the grape jelly and meal worm supply. Never seen so many.
EMOTIONALISM isn’t a good business model!
Bugs are one of my favorite foods. Shrimp scampi, shrimp al fredo, boiled shrimp, however you want to prepare them, I’ll eat them.
Are bugs on the menu at the Parliament Hill cafeteria?
How about at the faculty club in Canada’s universities?
The world eats more meat.
https://www.zerohedge.com/markets/growing-global-hunger-meat
// Financially and nutritionally less than sound, say pair of studies. //
The sort of people that might buy fake meat are also the sort of people who have stopped eating meat.
Wanting a lookalike alternative is more of a withdrawl symptom than a long-term choice.
Also, the offerings are just more fast food.
Thanks for your beneficial post. Over time, I have been able to understand that the particular symptoms of mesothelioma are caused by the actual build up associated fluid involving the lining of the lung and the chest muscles cavity. The condition may start inside the chest place and propagate to other limbs. Other symptoms of pleural mesothelioma include weight reduction, severe deep breathing trouble, a fever, difficulty eating, and infection of the face and neck areas. It must be noted that some people living with the disease never experience just about any serious signs at all.
How about the expert opinion of Stompin’ Tom Connors?
https://www.youtube.com/watch?v=C4lN_nCYCHI