Canada’s auto industry, based largely in Ontario, could disappear by 2040 unless the country regains duty-free access to the U.S. market or finds other ways to keep the sector afloat, one of Canada’s biggest banks warns.
At an industry conference in Toronto focused on the auto sector’s future, RBC Thought Leadership managing director Jordan Brennan said industry leaders and governments must do what they can to avoid the worst-case scenario.
“It’s the scenario where Canada is being heavily tariffed, customs are unviable, and export economics are dead. What does that look like in practice? Governments have to subsidize the industry to the point where it becomes politically unpeaceful,” Brennan said.
“ RBC Thought Leadership managing director Jordan Brennan”
The title just screams nonessential staff doesn’t it?
My guess is he’s worried about having to learn to code.
“ Governments have to subsidize the industry to the point where it becomes politically unpeaceful,”
Politically un peaceful is a diplomatic way of saying the mass psychosis isn’t working anymore and nobody’s buying the US is the bad guy anymore.
In the words of Mark Carney, who cares?
“Who cares” seems like a viable alternative. Was Canada all that poorly off pre-NAFTA? My memory of the 1970s and 1980s wasn’t about poverty. I remember 1970 as the time when Canadians were as well off as ever. We had considerably more manufacturing, much of it branch-plant. I had an good industrial union job in the summer and was paid quite well. That union barely exists today. Why would we even try to compete with China whose main goal is to dump product and de-industrialize the west? Why would we try to compete with the US? We already have sent them most of our manufacturing industry since 1980.
Why be America’s 51st State when you can become Communist China’s 24th province or better like Tibet, it’s 6th autonomous region, but I’m guessing you can kiss your autonomy goodbye in either case.
Suggest you take Mandarin and Obedience lessons.
Earlier in this century, I had an Ontario built GM product that was an absolute piece of dog poo.
I drove my Mazda B3000 truck for 21 years with minimal maintenance expense. My Hyundai and Nissan vehicles have been incredibly reliable and trouble free with pretty much just scheduled maintenance.
The Ontario, and North American, auto industry can take a long hard suck on me arse.
B3000 is a Ford Ranger
Except that the Mazda is built to much higher quality standards.
I have 2 Toyotas built within 10 or 30 minutes of my home in Cambridge Ontario. Not a single issue in 9+ years.
‘Gee, maybe giving the Canadian MSM two billion dollars per year to howl their hatred of everything American might have been a bad strategy.’
It’s all coming to head soon, CUSMA, Alberta referendum petition pushback,
Inflation, energy producers contradicting Can-Ab govt pipeline BS, Ont auto industry white flags, real estate failure, interest rates, youth unemployment,
As with every so-called socialist government,
to leech off your neighbors is the survival mode of the Liberal Party of Canada.
After 80 years that’s thankfully been stopped, so The Party pivots further Left,
this time not to leech but to lay down.
My neighbor (retired gov’t ‘worker’) abhors the idea of an Independent Alberta, when asked for a defense
it’s an angry, “I want to be part of Canada”.
Vacuous people with empty words. Void of forethought, hindsight, and comprehension.
If they can’t steal they’re goners and they sense it.
Time is ripening and
the future of the West is Bright.
Everything I hear and see from the #Libranos is contained in a bucket I refer to as gov’t lies, after 11 years of #Libranos gov’t I can’t see a single example of where they’ve told the truth on any topic. Not in parliament, and not in public or to the media.
I expect the USA to terminate the existing trade deals with Canada sometime in the next 2 months, and for the Canadians to then say, “the Americans won’t negotiate”. While Canadians smugly look upon their dairy industry.
Expect the PM Marx Carnage to announce (again!) he’s working on a similar deal with either Europe or Asia, as if there’s a road to haul these goods across the pond.
I’d care a lot more about the “domestic vehicle manufacturers” if they didn’t compare so poorly to what is available from Japan (exempting any vehicle with a CVT transmission) one more example of 98% of those vehicles giving the other 2% a bad name.
Generations of #Libranos have told nothing but lies upon lies, and now “politically unpeaceful” has entered the chat. When people ask for proof, they’re fed lies, when we see with our own eyes that the lies are covered with new lies, what can be done? Are you going to ask for your money back? Are you going to ask that the gov’t sends back to the homelands those millions of new non contributors? Even when they break the law, the judiciary won’t send individuals back as “it’s worse over there”. No shit, you know why? It’s worse “over there” because there are MORE OF THEM OVER THERE. Holy crap and this isn’t “new information”
https://www.youtube.com/watch?v=pndhO5DcSI0
I feel there should be a Canadian remake of this, perhaps with a French verse but sung with a broken Jean Chretien garbled Quebec accent. I’ve posted this previously, no, I’m not going to stop.
Ontario could regain duty-free access to the US market any time. All it has to do is apply for US statehood and be admitted to the union.
Of course, that won’t happen while Ontario is still controlled by the CCP.
Perhaps if the auto workers built cars with side mirrors that looked like flying elbows, and grills that resembled Mark Carney’s British teeth…
Nah; the auto industry here is toast.
“and export economics are dead.”, Brennan said
Alberta could export more energy to the east coast if… Alberta was permitted to.
Seems the constraint on exports is related to certain Canadian policies.
The last starving Canadian will whisper, “Okay, maybe now I’ll try a bite of that Yankee cheese. “
The Liberals, led by the Black-faced abomination, spent over 9 years breaking Canada.
Deindustrialization (stolen from NDP leftards) was a part of that destruction.
Carney the megalomaniac thinks he can suddenly fix things.
He’d have more success as an elephant’s buttplug.
Carney and his minions in the Bureaucracy have actually accelerated the Shitholification, such is their delusion and disarray.
That brilliance the Elbows Up crowd see is just morning dew sparkling on the steaming Turd.
Amazing how little criticism there is of Trump on this site. This arsehole is attempting to eviscerate one of Canada’s biggest industries, and that apparently is just fine.
And the irony of it is that his economic policies will likely hurt, not help, America.
Aye, if there’s one thing the world suffers from, it’s lack of criticism of Trump. Thank God you’re here to fill the desperate vacuum.
Har! Beauty.
“Thank God you’re here to fill the desperate vacuum.”
His child-like craving for attention is growing tiresome, though.
“His child-like craving for attention is growing tiresome, though.”
When you have something that addresses my point, get back me. Otherwise piss off.
“When you have something that addresses my point, get back me. Otherwise piss off.”
GFY, troll.
Your comments are consistently vacuous and insulting, rarely addressing the point being made. That makes you the troll.
“Your comments are consistently vacuous and insulting, rarely addressing the point being made. That makes you the troll.”
You just HAD to get the last word in, didn’t you?
Well done, little guy. You win.
(happy now?)
You might have missed the words “on this site”.
I’ve gotta agree.
Anyone who thinks Trump is beyond criticism is a full-on retard.
He’s not much different than the Democrat he was less than 20 years ago.
His duality on government – it’s the problem it’s the solution – is the shiniest example.
You’re right. This had been an oasis of relative sanity. But fortunately you dumped a big pile of stool on the floor for us. And so we now dance so much cleverly, perforce! Such selfless virtue.
Too funny. Canada destroys itself and the response from a CBC conditioned person is it’s Trump’s fault. The Liberals and NDP (same thing) have been destroying manufacturing and mining for over a decade. The policies of this federal government are to blame, not a leader of another country. But keep blaming Trump because that will fix Canada.
I notice that everytime Trump screws over Canada, his supporters cast it as Canada’s fault. They view Trump as an avenging angel whose purpose is to punish Canada for its sins.
Canada is far from a perfect country, but not everything that happens to it is its fault. This is a case in point.
A lot of people here have Trump stains on their chins. Must be a lot of ancient Israelite types here who think their enemies are killing them because of weak faith instead of having wicked enemies.
Hey KM – canada has been living off the avails of the US of A for DECADES!
Decades! Just one example, where are our CF-35s? Oh yeah, we still have those CF-18s or whats left of them from back in the mid-80s.
Remember??
Remember the auto workers union and it’s leaders, the likes of Butch Hargrove? He/they would take one company out on strike and then impose that settlement on all of the other car companies and the US car makers as well!
As I said – “The avails of the US of A…
“canada has been living off the avails of the US of A for DECADES!”
BS. Trade wise, it’s been mutually beneficial. But Trump views any import into the US as exploitation.
Canada likes the screwing, when they’re on top … taking all the manufacturing jobs from Americans … but I guess they don’t like it when they have to TAKE IT on the bottom. Canada is a bottom.
“taking all the manufacturing jobs from Americans”
*SNORT* Where do you get such nonsense?
I still maintain that Trump is looking for a vassal state on his Northern border. A Puerto Rico without the passport.
I was thinking more like Belarus.
Amazing how little criticism there is of Trump on this site.
Anybody who thinks that Shitholistan’s problems stem from south of the border instead of north of the border doesn’t have a fukcing clew what the problems actually are. You may consider yourself among the counted.
There we go again. Always trying to excuse Trump’s nonsense by saying Canada brought it on themselves.
And Canadians are the engineer of many of their problems, but it’s Trump who brought in tariffs against Canadian auto parts in an attempt to claim the entire North American auto industry for America.
How about holding Trump responsible for his own actions, rather than trying to deflect blame every time? In short, grab a fukcing clew.
Trump?
You voluntarily voted in Trudeau and now Carney and you blame America?
You belong on Comedy Central.
Same ol’ lazy argument to try to deflect blame away from Trump, no matter how blatant his motives are.
Yes, Canada is responsible for many of its problem. No, that does not excuse Trump for this.
Grow up.
You grow up. Canada is responsible for ALL its problems. All Canada had to do was align with the direction of the U.S. economy….but oh no….the Liberals couldn’t have that instead trying to align with China belt and road and the EU economy that has been cut in half relative to the world economy over the past couple of decades. Pound sand.
“All Canada had to do was align with the direction of the U.S. economy”
Horseshit. Trump was going to slap tariffs on Canada no matter how it “aligned its economy” (whatever that’s supposed to mean), just as he slapped tariffs on every other nation on the planet.
And Carney seeking increased trade with Europe and China occurred only AFTER Trump made it clear that the US was not as interested in free trade with Canada as it once was. I notice Trump is currently in trade negotiations with China, seeking to do exactly what he condemned Canada for doing.
No…..Trump deserves no criticism. It is all on the Liberal government under Trudeau and now Carney. Their arrogance in believing that the U.S. trade connections are not important is what got Canada into this fix. Trump’s economic policies are absolutely helping the U.S. Canada is in for a powerful ass kicking when the USMCA collapses. When you have no cards, don’t pretend you have.
Inflation’s soaring, and GDP, employment, and industrial production are all flat lining. What the hell has Trump accomplished economically?
And my guess is that the USMCA is not going anywhere. Trump has the power to formally end the agreement, but he does not have the unilateral power to end the statutory implementation of it. That requires an act of Congress, who are increasingly unlikely to co-operate, given that there are at least six Republican House members who are in revolt over his trade policies. The Senate is even more skeptical of those policies.
Trump knows this, and thus threats to end USMCA are likely bluster.
“Trump’s economic policies are absolutely helping the U.S. Canada is in for a powerful ass kicking when the USMCA collapses. When you have no cards, don’t pretend you have.”
Exactly, Joey.
The “Elbows Up!” morons couldn’t wait to jump right on board in response to Trumps trolling about the 51st state, playing right into Carney’s hands. It was like a gift from heaven, having all those Useful Idiots distract attention from the damage that the Liberal Party had done to Canada over the previous decade with their conveniently rediscovered patriotism.
All Carney had to do, as a reasonable, rational adult, was agree to talk about securing the border, stopping fentanyl and doing something about the Quebec dairy cartel. That’s ALL…just talk about it. Tell Donald Trump what he wanted to hear, and all of the other stuff could have been avoided. But no, not Carney…he had to play the little bantam rooster and “stand up” to Trump (to the wild cheers of the idiot Liberals and their supporters). Bad move. VERY bad move.
We are going to get our asses handed to us when the USMCA talks come due, and rightly so.
And what economic statistics do you have to back that up?
So you think this is about fentanyl and the dairy cartel? That’s just adorable.
The fentanyl excuse was just that. Trump needed an “emergency” to justify his tariffs. There was no evidence of significant amounts of fentanyl moving south over the border. But Carney co-operated anyway by increasing border security.
https://www.pm.gc.ca/en/news/news-releases/2025/10/17/prime-minister-carney-announces-new-measures-strengthen
And while I would like to see the dairy cartel go, it’s a minor irritant compared to the US’s tariffs on Canadian steel and lumber that have been in place, off and on, for decades.
“So you think this is about fentanyl and the dairy cartel? That’s just adorable.”
No, it’s about the idiot Mark Carney thinking that he could disrespect Donald Trump’s concerns about fentanyl, illegal immigration and the dairy cartel by claiming that they either didn’t exist or weren’t a problem, leading to Trump getting angry and imposing higher tariffs on us than he otherwise would have. Try to keep up.
Fred, you’re making it up wholesale. Carney took action to tighten up the borders, even though the evidence that there was a serious problem was vanishingly small.
And again, the dairy cartel business is minor compared to Trump’s barriers to trade on Canadian lumber and steel. It’s nothing more than an excuse.
“Carney took action to tighten up the borders, ”
No, Mark Carney announced last year that he *plans* to tighten up the Canadian border and hire 1000 new personnel. He has hired NO ONE so far.
“And again, the dairy cartel business is minor ”
So ‘minor’ that the Liberals passed Bill C-202 to try and prevent ‘supply management’ from being modified or eliminated by any future trade talks.
(which won’t work, of course…and Canada will pay heavily for the attempt.)
If you want to know where Canada’s auto sector is headed, check out the (former) Australian auto-sector.
Yuppers!!
Auto manufacturing is winding down in Canada. The only reason it’s still hanging on is because it is politically important to all national political parties looking for votes in Ontario. Countries like Australia have already moved on from auto manufacturing, so should Canada. This is not about regional resentments within Canada. It will obviously be rough in workers in the auto industry.
It’s making the obsevation that Canada cannot compete with Asia and America because labor and energy costs in central Canada are too high. Central Canada should focus on developing other industries that capitalise on making products where they have an economic edge or mine/refine a resource that is in demand.
The Indians are against mining – at least without significant payoffs.
Ontario electrical prices have been suppressed via debt forever.
The Fwench subsidize theirs with Western oil transfer payments.
Central Canada’s problem, outside of the aforementioned Indians, is taxation and regulation that have both quashed foreign investment.
Idiocracy.
Pretend you are the president of GM, or Ford responsible for the planning of the factories and technologies for 10 to 20 years out. In the US you can build whatever you can sell, in Canada you have to build units that no one wants and pose a tecnical liability. So where are you going to build your next factory? Nothing to do with Trump, EV mandates are all Carney
The usual Canadian politician’s approach is to throw money at the companies hoping they will stay. But we represent an annual potential market of 2,000,000 units. Our question should be what the auto industry propose to build here to get access to our market. That is tariff proof.
Forget Trump, he is being an asshole, focus on measures we can implement.
Perhaps we should look at reinstating the auto-pact.
Personally, I am anticipating and preparing to profitmax from the ‘worst case scenario’. Nobody knows I am doing this but the people reading this comment. The zip lip complements having to coexist with the elbows up crowd. Telling them they are doomed is such a downer.
Wise words. But please, stop calling me “Max”.
I’ll care a lot more about eastern Canada’s auto industry when Alberta isn’t being prevented from exporting oil to the east coast.
And when AB’s representation in parliament (both houses) is similar per capita to the eastern welfare dependencies
And when the federal gov’t accepts the vote Alberta conducted regarding the equalization problem
Note that none of these issues I bring up, are costs to the federal gov’t.
“There’s no business case…”
Genuinely accurate after Canada is inundated with BYD EV’s manufactured in China with slave labor.