Since August 2005, advertisers who want to buy ad space on CBC.ca, the public broadcaster’s web site, are directed to AOL Canada.
The CBC refuses to disclose any financial details about their arrangement with AOL. All that can be confirmed is that it is a revenue sharing arrangement, with AOL receiving a percentage of CBC’s online ad revenues. The exact percentage AOL receives and how much money the deal has brought in for the CBC is not known.
“We have an arrangement with AOL,” a CBC spokesperson told PoliticsWatch. “They act as sort of an ad rep for us. The Web stuff is kind of a niche product and they have expertise there so we’re happy to have their assistance.”
The CBC did not request bids for advertising partners nor was this requirement publicly competed. The CBC simply approached AOL Canada on its own, a spokesman confirmed to PoliticsWatch.
[…]
CBC’s ad deal with AOL Canada isn’t widely known nor is it widely promoted. In fact, it is not mentioned in any of the CBC’s reports to Parliament. Even some MPs who have been studying the CBC were unaware of the deal.
The Canadian taxpayer is now subsidising AOL an American company?
They need to make up their minds are they anti American or not.
Can Sheila Fraser audit CBC now?
Perhaps she can provide Canadians with some insight into CBC’s deals.
Oh no say it ain’t so…Kanada’s sanctimonious defender of all that is good and pure in the motherland against the evil Yankee capitalist gun culture, has sold their ass to US corporate interests?
There is no greed like that of a greedy commie.The US has been buyin’ ’em up cheap 😉
NAU???
How much to you wanna bet that there is a slimy fwenchman mixed up in this?
I suppose I should be more specific: a slimy fwenchman with close ties to the Liberal Party…?
The best way for the CBC to oppose US hegemony would be to boycott US-developed technologies, e.g., the Internet, Television, and Radio.
Yes, it is common place to use a broker when selling ads on a larger website. This may shock some of you.
Hardly news is it?
This may shock some of you though. Hey, anybody use a real estate agent when you bought your last house? Do you keep your money in a bank? Ever used an escrow agent for a sale? PayPal online maybe?
More seriously, the CBC’s ties with the leftist, private-sector, Toronto-centric Toronto Star.
Did the National Post get a chance to bid on this?
Well, Alturist, doing business IS quite common, but unlike the CBC the rest of us don’t go into long sanctimonious tirades about the evils of US capitalism and capitalism in general such as the mothercorpse does…so when she hikes up her skirts and shows her panties to an Evil US corporation for a few bucks it is news that delights those of us who like to see pompous sanctimony deflated.
Bwahahaha! (The money that the appointed dolts in the CBC save, goes into paying the bloated wages and benefits of more gliberal appointees).
Thanks for the business 101 lesson Altruistic, now heres one for the leftards like yourself.
There is nothing wrong with the CBC sub-contracting their web advertising requirements, but it behooves a public sector entity to do it in a transparent fashion. That should mean an OPEN tender process so that people can be assured that there is no funny business happening, like say hiring an agency who kicks back 50% of the billings to the Lieberal party.
Do you see where we are going here? We have absolutely zero faith in the thousands of Lieberal appointed aparachiks still out there.
Amongst Conservative voters the most egregious example of inertia is inaction related to disbanding the CBC.
Bev Oda, do something, anything.
Brown paper bags!
all that PM Harper needs to do to secure a majority in the next election is SHUT DOWN THE CBC and sell off the assets to in small lots.
Doesn’t PowerCorp have finacial interest in CBC Newsworld? No ideological bias there……..
…CBC in bed with AOL?
Does this mean more coffee coasters, now at public expense?
I think a class action lawsuit is now justified to recoup the wasted tax dollars scammed by the CBC progressives over the years, in my case 70×100=7000. Are there any struggling lawyers out there in need of a place in history? Pennies but the only way to put Avon lea to bed!
CBC should have no trouble releasing the financial terms. There likely isnt, nor should be any money flowing from CBC to AOL up front.
AOL should only be compensated on a success basis for them selling the internet ad inventory on CBC’s sites.
If they didnt do this you would have another CBC employee.
Assuming there was no up front money, and there definitley should not be but the idiocy at the CBC knows no bounds, then isnt this a better arrangement than having another CBC employee on the payroll?
When I first saw the topic I mis-read it as, “CBC – AWOL”. I thought, Jeez Kate, tell us something new…
“Yes, it is common place to use a broker when selling ads on a larger website. This may shock some of you.
Hardly news is it?
This may shock some of you though. Hey, anybody use a real estate agent when you bought your last house? Do you keep your money in a bank? Ever used an escrow agent for a sale? PayPal online maybe?
Posted by: Altruistic at July 28, 2007 12:25 PM
Absolutely right. Google, Microsoft, Yahoo are all in the online advertising game. It’s currently the fastest growing advertising segment.
Besides, advertisers pay AOL, who then pays the CBC, not the other way around. Seems like anyone who supports privatization of the CBC should support this.
The CBC and AOL are a perfect match: nobody pays much attention to either.
Damned American style marketing!