Anti-Americanism as marketing ploy.
Last week, the Center for Individual Freedom launched a grassroots campaign against anti-American tray-liners at German subway stores. The tray-liners — a promotion for the film “Super Size Me” — showed an obese Statue of Liberty holding a burger and fries in her hands, under a headline asking, “Why are Americans so fat?”
According to the Center for Individual Freedom, the headline used the word “Amis,” which is considered a derogatory term for Americans. The Center says complaints from Americans prompted German Subway shops to pull the tray-liners. But the cheeseburger-crashing-into-buildings image apparently is still out there — distributed in German subway stores over the past few days. (The food diary also promotes the film “Super Size Me,” and German Subway shops are distributing the diary.)
Unbelievable.
I just bought my last Subway product.
hat tip – Inoperable Terran


While I had the same reaction to their use of a fat Statue of Liberty, they immediately pulled that piece of crap. But I think we’re stretching a little to find anti-Americanism in a terrifying cheeseburger.
And I speak German but don’t consider the term Amis to be a derogatory term, just an informal nickname no more offensive than Canuck or Kiwi.
Once you’ve had Quiznos you’ll never go back. Try the Italian on brown with everything on it. Deeelish.
The cheeseburger ad may not be anti-american as Trudeaupia says, but its in poor taste. So to speak.
I just think calling this an example of anti-Americanism trivializes the concept. Americans are not thin-skinned victim support groups enforcing the latest campus PC vocabulary, taking offense at every imaginary unintended remark. There’s nothing about that picture that couldn’t be referring to 1950s Japanese horror film, just a generic godzilla monster on a rampage. So what?
I certainly agree a fat Statue of Liberty is in poor taste, though, but they yanked those.
The point is why a fat Statue of Liberty? Do these people have nothing better to do than ridicule Americans? An AMERICAN corporation should know better than to talk out of both sides of its mouth, and bite the hand that feeds it.
Like everyone says, Quizno’s will make you throw rocks at Subway anyway. I prefer the chicken carbonara! SUPERSIZED.
are americans not the fattest people on the planet?
did i miss something?
Yes, Will, you missed something.
*sigh*
No, Astrian seem to be:
http://www.nationmaster.com/graph-T/mor_obe_cap
erm – AUStrians….
I sent a letter to Subway, stating that they had
lost a customer.
Lighten Up! The tray liner is a reference to Godzilla, fer crissakes! See http://warcheerleaders.tripod.com