Category: Reader Tips

December 22, 2025: Reader Tips

Tonight, we’re going to take a stroll down memory lane. Starting in 1933, Sears Roebuck & Co. started publishing an annual shopping catalog, affectionately known as the “Wish Book”. Legions of children across America and Canada pored over the pages of this magical tome. Though no longer published, it is sure to cast echoes of wonderful memories for millions of people who are no longer kids. From 1970, here is the Sears Christmas Wishbook Catalog.

Any Sears Wishbook memories you’d like to share? News tips are always appreciated too!

Bonus: First broadcast on December 22, 1951, here is a fascinating video produced by Bell aka “your telephone company”, called The Spirit of Christmas.

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