The behind the scenes story of the woke philosophy that crashed Bud Light. It remains to be seen if the brand can be completely salvaged, but it offers a lesson to investors.
What went wrong at Bud Light? As the former president of the Anheuser-Busch Sales and Distribution Company—and an 11-year veteran of the company—I can tell you, this was no isolated mistake. It was the culmination of years during which Anheuser-Busch InBev, having failed to deliver new products, catchy campaigns, or fresh ideas, turned to what amounted to corporate progressivism, with an emphasis on what’s called ESG—environmental, social, and governance policies favored by the left. The stock price became secondary.
Again, Americans stopped consuming Bud Light. Kanadians being the anti-American idiots they are, did what they could to make up the shortfall.
I never drank Bud Light anyway – or any light beer. Kinda defeats the purpose of drinking beer.
But if I had, if any product of any kind that I use goes woke, I boycott it instantly. Go woke, go broke. How is it possible that any business leader who has risen so high in management can’t see that?
When the first commercial light beer was marketed in the Midwest in the late 60’s, the legendary Detroit rock magazine Creem covered the story with one of the all-time great headlines: “Throw out the baby, keep the bathwater!”
Most, like 89% of north American beer is a chemical concoction. Not beer, maybe beer like.
Light beer is of more chemical concoction.
Why would anybody drink beer that is light or anything else but beer.
One suppose that the brainwashing by the commercials works wonders in the minds of the simple.
What I heard was the An=Busch was a strong family NA company. Once INBEV took over, the bottom line was the only line.
There was a string move to break the An=Busch orientation of the breweries. But that is one account.