Here’s more evidence that the marginal consumer is finally saying no to $6 lattes.
The Seattle coffee giant will notify employees whose positions are being eliminated early Friday and said that it plans to close an undetermined number of stores in North America in the coming days.
A review of Starbucks locations revealed that many are falling short of financial performance targets or are failing to create the environment customers expect, according to a letter sent by Starbucks CEO Brian Niccol on Thursday.
Swill and attitude it not a good combination.
Folgers or Maxwell House 25 – 27 oz. can make enough coffee for my myself and my wife for two weeks.
I buy them on sale for $8.99 to $9.99 U.S.
2 Lattes per day for (2) weeks @ $6.00 each is $168.00
It baffles me that people buy these coffee drinks at such prices but then again it is their money.
I have never bought coffee at Starbucks and @ $6.00 they can forget it.
No do beer!
“Folgers or Maxwell House” yeah I stopped reading right there. That crap ain’t coffee.
Folgers is particularly horrid.
That being said, $6 latte drinkers are also people who don’t appreciate decent coffee.
Said the snotty NDP voter. “That crap ain’t coffee.”
I stopped reading there as being a Lefty ignoramus must be fun in your case. STFU
Thanks for the good-news post.
I have the odd Americano to go – maybe 6 in the last year – but I always feel like a pimple on prom night when I go in, usually dirty and roughly dressed in my work clothes.
The odd time there’s a hottie of a server, but more often her antithesis – with 60 lbs. of flub covered with stupid tattoos.
I like Second Cup coffee, but there are few and fckall around.
Bluddy
Drinking horse pi$$ occasionally maybe what makes you stupid.
Just a thought.
A rather unwarranted, rando, attack on one the best posters here. He described my local Starbucks to a tee. I occasionally meet clients at one of the local ones, because it has a real nice outdoor patio with nice contemporary trellis cover. But their burnt dark coffees usually are half full when I bin it. $3.50 + tip wasted.
Yeah, our town of 50k people has TWO freestanding Starbucks, and one inside the Safeway store. Gross. I usually go to the one independent local coffee shop instead … although none make a better cup than I get at home.
Well that is going to put a lot of university “educated” baristas on the street corner. But I guess those valuable gender studies degrees will help them find new jobs. Just kidding.
ha ha ha !!! this week’s posting of the week.
oooh gawd the whole ridiculousness of majors that ONLY exist in that shell.
l just finished 10 years part time schtudy (free senior tuition) and back of my mind lm thinking, l enjoy the learning experience but WHUT do poli sci and history courses have to do with a career in anything but . . . . . post secondary?
They’ll just go to work for TRANSTIFA … Soros funding their violent terrorism
My experience in the US is mainly Dutch Bros coffee kiosks. They actually come outside to take your order and the staff are very polite. Less great news is the coffee is really hot and tasteless. I did venture into a Star Bucks in Medford, Oregon. The wait after ordering was forever. Eventually I wandered back to the counter (being a polite Canadian and all) and asked if they had forgotten our order. The guy said shortly “you have to wait in line like everybody else”. Hence Dutch Bros.
FASTER PLEASE! btw… I’ve never tasted the demon goddess coffee
A turnaround seems like a good idea. No big deal; it’s business.
Coffee at home is always better and we’ll take it to go. If we’re on the road and want coffee, it’s Starbucks (but not a $6 latte). It’s good to the last drop (sorry, Maxwell House) and is never wasted. Horton’s is garbage; smells like pencil shavings and tastes just as bad. My money; my choice. It’s a free country; at least for now.
Smells like pencil shavings … lol. Excuse me while I go to my electric pencil sharpener and take a whiff of the grindings. Just to experience the joy.
Starbucks just opened a place on Rt13 in Pokemoke City,Md. I don’t know how it well it will do against Royal Farms and being in the poorest county in Maryland and adjacent to a bottom 3 county, Accomack, in Virginia.
The money I’ve saved by buying maybe 5 Starbucks coffees over the last 20 years and not having cable TV for even longer has allowed me to retire a little earlier than I expected. Kudos to me!
I live by the credo … “a penny saved is a penny earned”. Pennies? Remember those?
Congrats on living a disciplined life
Dear Thought criminal,
Me, too. I may have bought a few Starbuck things perforce downtown when I had the job with a pension.
My bad, but retire when you can. I got out at 57, over a decade ago, and have no regerts despite a hit on full pension. That is the way it can work in this country, and I am immune to criticism for taking advantage of that, being essentially just another member of the diminishing middle class.
Fuck the man, eh?
Also, I quit cable TV last century, and I feel OK, although I miss Gilligans Island and shit.
The haughty attitude is not helpful to capitalist success.
But the hotty attitude can work in politics! Ask Kamala Harris!
Fads come and go.
I think this is the buried lede right here. Starbucks has always been a luxury/aspirational brand, and luxury brands generally don’t suffer so badly in bad economic times. It sounds to me like the CEO has realized that allowing the otherwise-unemployable nose-ringed crayon-hairs to define your corporate brand isn’t a good long-term strategy.
There is a problem trying to create a luxury brand feel in an environment which is best described as a crime-ridden crap hole. Ignore Star Bucks and focus on the politics. It’s driving away business.
The only Starbucks I ever had was purchased by a friend. I have no recollection of it being good or bad – just the exorbitant price he paid.
The Simpsons covered Starbucks for what it is.
Maybe they hire too many white people. Ask Tim Horton’s how they make profits….