Others are starting to catch on;
“It troubles me that there can’t be a serious discussion about immigration issues because people are afraid of being called racist. People are afraid of being called a bigot. And I think one of the things that people like about Donald Trump — those who like him — is that he’s going ahead and saying it, and it’s creating a kind of inoculation against something people have feared so much, which is being called a bigot. It’s just too effective to call people bigots, and a lot of people are very intimidated and silenced and don’t even want to talk about certain issues because they don’t want to be called that. So I think part of his popularity is: He goes there, he says it, he takes the hit, and it still works for him. So that’s a kind of a liberating change in the discourse.”
Bingo.
Related: All the right people are “haunted”.