Ensuring that history properly recognizes the contributions made by disabled lesbian lumberjacks of colour;
As part of a “rebranding” exercise, Vancouver City Council is scheduled to consider today a report on the many “challenges” associated with the continued use by the municipality of its coat of arms as the city’s main visual identity. But in truth, there is really only one challenge facing Vancouver’s politicians: How do they get rid of whitey?
The report, by Vancouver’s communications director Catherine Clement, argues that the municipality’s existing coat of arms “does not help humanize the organization” and “does not reflect the progressive organization the city has become.” Rather, the report argues, it “undermines the image of an innovative government.”
Those are very serious allegations to hurl at a coat of arms that has graced bridges, city hall and municipal documents for more than a century without incident. So what is it about the coat of arms that is suddenly harming the image of Vancouver’s “innovative government”?
After making the case that a truly effective identity for the City of Vancouver would communicate to residents “the myriad services they receive from their local government, and improve awareness of the value they get for their tax dollars,” the report finally gets to the point. According to Ms. Clement, “the present coat of arms uses two Caucasian, male ‘supporters,’ when other cultural groups also played a significant role in the development of Vancouver.”
