Category: War On Meat

Beyond Woke

“We introduced a plant-based protein as a limited time offer and to test the interest of our guests in having this alternative available. Ultimately, the product was not embraced by our guests as we thought it would be. We may offer plant-based alternatives again in the future, but we have removed it from the menu for now.”Tim Hortons spokesperson

“It is no coincidence that so much dietary advice in the media comes from people whose relationship with food is affected by mental illness.”

Angry Chef;

Recently, whilst publicising her latest diet book, unbearably smug radio personality and all-round irritant Fearne Cotton revealed that she had secretly suffered from bulimia for around 10 years. She said that she was ‘no longer afraid’, and hoped that in speaking out she would encourage others to do so. I suppose her honesty at opening up should be praised, and certainly the reaction has been generally positive. But in truth, I have struggled with this story and the media response to it.

Although listening to Cotton on the radio generally makes me want to lance my eardrums with a hypodermic syringe, I understand that she has astonishing popularity and reach, giving her the ability to spread a positive message that might just remove some of the stigma surrounding these conditions. But I cannot get over the fact that she is just one of a troubling succession of diet book authors who have disseminated prescriptive food advice whilst suffering from an eating disorder. She may not be the worst offender, but she is perhaps the highest in profile, which makes writing critically about her full of risk. When friend of the blog ‘Not Plant Based’ covered the story in less than glowing terms, the author received a torrent of abuse on social media. […]


So great, let’s have a fucking conversation. Let’s talk openly about our problems. But if we are going to do that, let’s not shy away from discussing the huge dietary revenue stream that feeds on the food insecurities of others. The lucrative rhetoric that drives people towards disorder, and keeps them held within its grip. The restrictive diets and magical food thinking that Cotton and others in the industry have spent years encouraging. The eating patterns that can prove fatal if they take hold in vulnerable minds.

Let’s also talk about the concerns of dietitians and eating disorder professionals that are so often blithely dismissed by the authors and publishers of these books. The people that work for months with patients only to have their hard work overturned by a dismissive comment from an influencer that a packet of crisps or a chocolate bar is toxic and doing them harm. Let’s talk about the books and articles that Cotton has written about food, telling countless young people exactly how to eat and what to restrict. Let’s explore her back catalogue, and talk about which parts of it should be immediately withdrawn from sale if she really cares about people’s mental wellbeing. Let’s have a conversation about the pointless, tortured and restrictive food mantras she has spent years preaching. Although she should never be judged for what her illness drove her to, perhaps she should be judged for not looking back and considering the harm this might have done to others.


War On Meat


WASHINGTON (Oct. 28, 2019) – The National Cattlemen’s Beef Association (NCBA) today applauded the bipartisan introduction of the Real MEAT (Marketing Edible Artificials Truthfully) Act of 2019 by U.S. Reps. Roger Marshall (R – 1st Dist., Kansas) and Anthony Brindisi (D – 21st Dist., N.Y.)
“A growing number of fake meat products are clearly trying to mislead consumers about what they’re trying to get them to buy,” said NCBA President and Tennessee cattlewoman Jennifer Houston. “Consumers need to be protected from deceptive marketing practices, and cattle producers need to be able to compete on a fair, level playing field. We want to thank Congressmen Brindisi and Marshall for leading the way on this very important issue.”

While our western provincial governments remain asleep at the wheel, as the same agents destroying our energy industry pivot to agriculture. And just as they did with the energy industry, they’ll wake up a decade too late, and wonder what just hit them.

This Is Not Your Grandma’s Humane Society

Long overdue;

The Ontario government will consider all options including new legislation to shield farmers from animal rights activists, the province’s agriculture ministry said Friday.
The assurances from Minister Ernie Hardeman’s office come as livestock producers press for action to prosecute those who trespass on their properties and aggressively protest at processing plants.
Ministry spokesperson Avi Yufest said the government shares the producers’ concerns following a number of high-profile protests in the past year.

Beyond Woke


Tim Hortons will no longer offer Beyond Meat products at its eateries outside Ontario and B.C.
“We are always listening to our guests and testing a wide variety of products across the country,” Restaurant Brands International (RBI), the parent company of Tim Hortons, wrote in an email to CBC News.

War On Meat

This is my shocked face.

Well, wouldn’t you know it! There he is again – behind another multi-million-dollar money-making scheme.
Al Gore is standing to rake in millions from a World Resources Institute meat consumption reduction report, one that will certainly help boost profits for the meat substitute manufacturers – in which Gore just happens to be a big stakeholder!

h/t rockyt

The Sound Of Settled Science

War on meat;

In reality, the argument for avoiding animal foods has never been strong. When it comes to health, the case against meat is almost exclusively derived from a scientific methodology known as nutritional epidemiology, a real weakling of the lab. Though it may arrive on the news as gospel, your typical study showing that eggs, butter or beef promotes disease almost always relies on questionnaires, and the unverifiable, approval-seeking recall of participants. Plus, the end result of an epidemiology study can still only show associations, not cause-and-effect.
But you wouldn’t know that from the confidence with which, for five decades now, we have been directed toward the salad bar.
Nor have large controlled trials confirmed the supposed common sense that a “mostly plants” or even a so-called Mediterranean diet leads to better health outcomes. If anything, the dense nutritional content of animal-derived whole foods can prove challenging to replace with the celebrated fruits, vegetables and whole grains of our dietary future.
Beef, eggs and dairy are unquestionably superior to the refined carbohydrates and plant oils at the center of the American diet. But after a long run of blaming the butcher, these sorts of inconvenient details about animal foods remain banished, and it’s safe to say most Americans believe it’s healthier to eat less meat.
You can think of it as our great vegetarian blind spot, and it has left us defenseless to the brassiest escalation yet in the cause against meat, the remarkable assertion that eating meat is bad for the planet. Talk about overplaying your hand. Where eating meat was once bad for a person’s arteries, now we are to do so with the shame that it’s bad for all of life upon Earth.