Intimidation not Persuasion

It’s not so much that they’re brainwashing people as they’re bullying and scaring the shit out of them so they comply.

The common understanding of propaganda is that it is intended to brainwash the masses. Supposedly, people get exposed to the same message repeatedly and over time come to believe in whatever nonsense authoritarians want them to believe.

And yet authoritarians often broadcast silly, unpersuasive propaganda.

Political scientist Haifeng Huang writes that the purpose of propaganda is not to brainwash people, but to instill fear in them.

Beatings will continue until morale improves.

36 Replies to “Intimidation not Persuasion”

    1. The ANTIFA Mao-poster HS teacher (read: indoctrinator) in the Natomas School District said it too … that he has 180 days to scare the FUCK out of his students

  1. It’s all about “politicizing the people” as Chairman Mao called it. The secret is to constantly move the goalposts so the people will be unable to come up with a consistent way to circumvent the edicts. Once demoralized, the people will simply obey all the time.

    Robert Mugabe put this concept to effective use in his guerrilla war. Punishments would be meted out randomly and senselessly on purpose, so that no villager could never predict what kind of behavior would earn the wrath of the comrades. The message: your best chance of survival lays with blind obedience.

    1. *Indiscriminate* murder has always been the favoured tool of the psychopathic regime. Not even members of the regime are safe. Everyone is in a state of terror. So no one can think. Totalitarian regimes do not want anyone thinking. The Reign of Terror in France, and the Bolshevik Revolution and Stalin’s reign are good examples. Darkness At Noon is an instructive book.

  2. As Solzhenitsyn pointed out in the Gulag Archipelago, the whole purpose of patently ridiculous propaganda is to force everyone to participate in the lie, and therefore corrupt everyone’s reason and judgement. With every repetition of their lies you become complicit in the regime’s atrocities. It doesn’t matter whether you repeat the lies because you believe them, or because you’re terrified of reprisal, either from the regime itself, or from its proxies (Sturmabteilung, Red Guards, bolsheviks, Antifa, BLM, the woke Twitter mob, the mask Nazis, etc, etc – differences of degree, perhaps, but not of kind). True believer or terrified cowerer, all that matters is that you repeat the lies.

  3. Fascinating read Mr. Francisco. The idea that “only an emperor could get away with saying that nonsense”.
    The SJWs who froth at the mouth at the slightest of things is clearly trying to intimidate.

    1. Eagle, people who don’t think can’t think. Call on your average Canadian neighbor and you will quickly realize what I mean.

  4. Yes, sounds a lot like what is happening in the US as it transitions from a kinda democracy to an complete top down, do as you’re told and shut up, totalitarian state.
    My country Canada is also well along that road and with the dear leader at the helm we may be there before too long.

    1. Parts of the U.S. Other parts appear to be increasingly eager and willing to tell Washington D.C. to go fuck itself. Quite right, really.

  5. Bullying the shit out of this old man doesn’t work. I will smack your freaking face in if you try to bully me. I just may kill you if you overload me with stupidity. CANADIANS, USE YOUR FUCKINING MINDS, BULLSHIT AND BAFFELGAB IS NOT A POLITICAL PLATFORM TO RUN ON. HELL, I said use your minds knowing full well that over 65% of Canadians have no minds.

    1. The big problem with you VOWG is that you are an optimist.. 65% is WAY too low. Get with reality and try 90%.

      I will repeat a quote I like from an interview with John Cleese: “The world is a madhouse, and most people are living in fantasy.”

  6. Started a comment but some how some way it was dumped. I was saying that many people think I am not as old as I say I am. A friend of mine just celebrated his 83rd birthday at a local pub. The house was full. He drives a big Harley and has no intention to stop doing so. Today I walked 18 holes and carried half a bag as I have done so for years, carried, not pulled in a cart. Came home with my golf buddy, had a couple of beer then went to our local pub and had a couple more. Us old farts are not dead and can out work, out play, and out think most assholes on the planet. The whu who flu is a fraud and people have to get the shit out of their eyes and brains. The fact that tomorrow might be our last day means nothing.

    1. You are awesome; I admire you and your grit.

      But not everyone is so fortunate. The US Prez is younger than your friend and his mind is already total mush. Maybe the difference is Biden spent a life time sniffing too much synthetic hair shampoo.

      1. Don’t believe it was the shampoo.

        Can you imagine the toxic residue that polluted Joe’s brain and body from hanging around Hunter for the past 20+ years?

  7. What gets me is how they’ve managed to convince the most educated among us without even trying.

    #1 reason that I’ve seen as the reason for rushing to get vaxxed? The fear of not being able to travel internationally. A luxury that at one time was reserved for the upper middle class and game show winners.
    Yeah, God forbid you should stay home for the whole winter.

    1. burton, “What gets me is how they’ve managed to convince the most educated among us without even trying.”

      Being educated, doesn’t mean you’re intelligent or smart/sharp. You need money to get a degree, but you need intelligence to be able to use effectively any education you may have had. I’ve known a lot of grade six eight and ten folk that were far more smart and perceptive than a lot of PHD’s. Hell, even a few grade three ones as well!

      Most “academics” seem to have very little horse sense.

      1. Agreed. I have known some ” snart” prople who are really quite stupid. People can be skilled in one area, but quite obtuse in other areas. They might be genius level in math, but totally lacking in people skills or communication skills. A lot of smart people have a mental block. Some are not aware of their own weaknesses.

  8. How would you expand your power in order to become a tyrant ? Control the narrative, create fear and have a majority of useful idiots! Any similarities that you can relate, presently? At some point it will eventually collapse on itself as the foundation is built on lies, noble lies for raging narcissistic personalities in search of power

  9. In the end it is all about power. How to take it and how to keep it. These people will say whatever they need to say, do whatever they need to do and hurt whoever they need to so they can take power and keep it.

  10. The Liberal’s Bill C36 can be seen as an accomplice to propaganda as it would make dissent a crime. Dissent being defined as criticism of the official narrative.

  11. All these years I grew up hearing a white man invented the light bulb. I guess that’s how I was brainwashed into believing it. Now I know better and hope the next generation can get it right.

  12. “Political correctness is communist propaganda writ small. In my study of communist societies, I came to the conclusion that the purpose of communist propaganda was not to persuade or convince, not to inform, but to humiliate; and therefore, the less it corresponded to reality the better. When people are forced to remain silent when they are being told the most obvious lies, or even worse when they are forced to repeat the lies themselves, they lose once and for all their sense of probity. To assent to obvious lies is in some small way to become evil oneself. One’s standing to resist anything is thus eroded, and even destroyed. A society of emasculated liars is easy to control. I think if you examine political correctness, it has the same effect and is intended to.”

    ― Theodore Dalrymple

  13. Fear.
    uncertainty.
    Doubt.
    The traditional trifecta of the Bureaus.
    F.U.D has a proven track record.
    Fans of “yes Minister” will remember how wonderfully they played it.
    And Dread Covid Theatre has been traditional F.U.D.

    Except none of the Gulled,seem competent to ask the most simple self question..
    “What if I am wrong”?
    For as a cynic all I see is mass hysteria and opportunistic parasites assuming they can gain power through “crisis”.
    Real or manufactured?
    They do not care.
    Power.
    Is all.
    Never a thought to where the stampede will take us,nor the wrath of the slow to anger..
    Poor wee Emperor Justine,is just getting a taste of the slowly rising anger.

    Promoting and inciting division,hatred and alienation does not build a better society.
    Releasing ones inner tyrant does not encourage civic discourse.
    just as affixing absurd labels onto people and dismissing them as subhuman scum,does not endear them to you.

    During these last 18 months,have you seen a Statesman or civic leader anywhere?
    I suspect like truth, they are still getting their boots on?
    Retribution is not entered into lightly.
    However with so many exposed as the fools and bandits they be,reward for their “help” must follow.
    Those who ride the tiger,never remember…it is the dismount that is a real bitch.

    The Dread Covid Theatre drags on,because there is no “safe” way for the idiots who rule us,to escapes the consequences of their panic,hysteria and madness.
    The foot stomping on your neck,the rights,freedoms and values you no longer enjoy..These things will only stop,be restored ,when you seize the foot and shove it up the rectum attached to it,where it will impact the cranium of Idiots R Us.
    These morons have taken Butt Covering to a whole new level.

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