Canada’s Wokery Store

Jonathan Kay 

Until recently, such intellectual cultism was confined to a handful of privileged professional silos. But it will be interesting to see what happens now that mass retail corporations are signing on. On Thursday, I received a set of anti-racist training documents that were circulated among employees of Sobeys, Canada’s second-largest food store chain.

The documents urge workers to watch videos on “Deconstructing White Privilege,” support Black Lives Matter and generally spend their free (i.e., unpaid) time reading “books and articles” that are consistent with Sobeys’ new diversity and inclusion regime. (There’s also a section urging employees to “reach out and check in” with Black co-workers — the sketch comedy writes itself.)

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70 Replies to “Canada’s Wokery Store”

  1. Hey buddy boy, uh,,,I mean buddy, I hope you don’t mind, I see my wife packed some fried chicken in my lunch…oh and look at all that watermelon…want some?

    1. …Later that afternoon in the supervisor’s office…
      Sorry boss, I didn’t know watermelon was offensive…why do we sell it?

  2. Francisco: great article. A watershed article – A MSM outlet exposing the Woke open sercret plot for many average Canadians to see. One of the best of the year. Great headline.

    The only deficiency I note is that he attributes the quote about burning churches being “understandable” to Gerald Butts and failed to note Trudeau said it too. I’m sure Butts said it first as Trudeau has never had an original thought so far as I can tell.
    #BoycottSobeys

    Also was this posted at SDA? https://nationalpost.com/opinion/terry-glavin-canadas-early-christian-prophets-were-indigenous-now-someones-destroying-their-churches

    1. Good. I’m sure some of my Welsh and Scottish ancestors were thralls, so there’s a payment from Sweden. My Ukrainian great-grandmother was born and raised a serf, so there’s a payment from Poland…

      Wait, what do you mean that doesn’t count? I thought all slavery was bad?

    1. L – Drea Humphreys, Rebel Reporter to Justin Trudeau: “They’re burning churches and you are not calling it a hate crime !?”

      She should come to Saskatchewan and ask that of Premier Moe and Alberta and ask it of
      Jason Kenny, and …

    2. A physical attack on a black, woman, journalist.
      Three cards there and there will be silence from Canadian garbage media.

  3. And please remember that if you are a white Canadian, you must be referred to as a “settler”.

      1. Watch:

        I prefer the phonetic pronunciation mee-tis that was used by the Scotsmen who worked for the HBC. They wrote it like that and used it in their journals.

        When a Scotsman sired a colt with a native it was a ‘breed’. A fwenchman’s colt was an entire new nation…

    1. Yeah,’settlers’.
      That’s a good one.
      .
      I refer to Canadian Indians now as nothing more than ‘first immigrants’.
      .
      And since the Liberal government’s system of mass,unchecked,uncontrolled, 95% non-white immigration is designed as its main purpose the complete racial destruction of those Canadians that are born here,I have no problem watching the destruction of Canadian Indians if they’re also to stupid to see what the Liberal party of Canada is doing to them.

        1. The first time I heard that term was when I was administering a tree planting project on behalf of the BCFS,the work subcontracted to a local Indian Band,as they were called in less sophisticated times, the early 1970’s.

          I arrived at the site, waited a few minutes and the Chief drove up and introduced himself,friendly professional fellow. The crummy arrived with the crew and they sat there for a couple of minutes waiting for orders. The Foreman/Chief bellowed, “all right you wagon burners, get outta that truck and let’s get to work”. And the crew jumped smartly to his command and always did during the whole project.
          The C/F was far more brusque than I ever was with a crew, not mean or condescending, more like an army drill sergeant. We finished the project with no injuries and few incidents,and the work was very well done.

          But I’ll always remember that guy and his first order to HIS people,”all right you wagon burners…”.I’d never heard the expression before.

      1. Exactly!
        That’s what they should of called us 487 years ago when we first arrived here in Canada.
        Today and in yesteryear they should be calling us ‘builders’.

        1. I was born here, and am therefore not a settler, unless all immigrants and the indigenous Siberian descendants are also called settlers. This is one of the main things that glaringly demonstrates the complete lack of intellect of the left: they think constantly rolling out simplistic new buzzwords and phrases and redefining terms somehow fixes (nonexistent) injustices. Like all the lawns signs that have sprung up in my neighbourhood in the last week that say “love over hate.”

          You mean you’re NOT a hate-filled bigot and you need everyone who passes by to know it? Wow, let me recommend you for the Order of Canada – you self-righteous preening narcissistic FUCKWIT!

          Nuff said.

  4. Why should this be surprising? It’s been in the church for more than 40 years.

    For me, it started with worship services I attended. Increasingly, the sermons that were preached emphasized “liberation theology” and the “social gospel”. I, as a white North American who came from Europe, was among those who had to be scolded about the situation in South Africa and Central America at the time.

    Several years later, I found out that the ideology had taken hold in seminary. I attended a graduation banquet as a mate of mine at the time was about to finish his studies. I overheard one of the people there bragging about the thesis that he wrote on “liberation theology”.

    A few months after I started working on settling my late father’s estate, I came across a church magazine which had articles on the then newly-appointed synod bishop. I knew her many years earlier and, as I read through some of the material about her, it became clear that she, too, had been indoctrinated in between time. Those ideologies were to be part of the synod’s doctrines.

    As for her “conversion”, that didn’t surprise me as her father, a clergyman himself, was also a hard-core communist.

    Over the years, congregants were expected to immerse themselves in those heresies and give them equal standing to what is written in Scripture. I didn’t leave the church–the church left me.

    1. In high, whiny, tremulous soy-boy voice: “If I had a rocket launcher, some sonafabitch would DIE.”

      Oh yeah, I remember “liberation theology,” all the rage among prosperous urban “Christians” in the 80s. And that dickhead Cockburn used to write absolutely beautiful songs and guitar instrumentals, before he decided his Christianity could take a back seat to his Communism. Hearing his woke stuff makes me want to go take a shower.

      1. TRUE STORY :
        Many,many years ago I ran into Bruce Cockburn in a Gun Store in Toronto where he was picking up an AK-47 rifle for his collection.
        I asked him outright: “What’s a hard boiled leftist like you doing in this gunstore that specializes in military style firearms and buying an AK-47?
        And then I said to him “Shouldnt you be picking up a rocket launcher?
        He started laughing and said to me “relax,my politics are just for show,I don’t believe any of it,it’s just popular with my fans right now” and he paid for his gun and walked out.
        The owner told me after he left that the guy has tons of guns in his collection lol

        1. That made my freaking evening, thanks Mr.Greg! Huge and really pleasant surprise. 🙂

  5. Francisco, great headline.
    The mistress must be pleased.

    Love the friend chicken and watermelon references.

    I’ve noticed that BMO now features a black cat as chief spokesman in their TV ads. A well groomed chappie for sure, but I can’t shake my sense of alienation as he simply does not seem at all representative of the Canadian demographic.

    1. Even the BMO Nesbitt Burns site has a black couple that comes up first on that page’s slide show.

  6. Certainly Sobeys would be happier if their staff didn’t have to suffer the travails of serving me while I load my cart with the food our family of 7 “settlers” requires.

    1. Most of their staff in the one I go to occasionally are from The Philippines, only the Boss Man is white.

    2. My local Safeway … in my lilywhite (and Asian) suburb … solved that problem. They stopped hiring and staffing our Safeway with “people who looked like us” … and started hiring: a black produce manager (the produce is still soggy, and left on the shelf far past it’s sell-by date), a transgendered black checker, an enormous Pacific Islander checker, a black meat department manager (who still sells pink slime hamburger), and 5-different Asian nationality checkers. And a woman … I think … Store manager.

      It should be noted there are never enough checkers, and the STILL socially distanced lines extend deep into the store aisles. It takes up to 20 minutes to check out. And the 4 self check stands are equally jammed. I only do a tiny fraction of my shopping there.

      No, I don’t need a national corporation telling me and my fellow suburbanites how to live or what to think. Nope.

      1. a transgendered black checker

        Any store that would try that on me would be disappointed as I fail on both counts.

  7. Real Canadian Superstore (Loblaw/Weston) is just as bad: “Today, Real Canadian Superstore is launching a new campaign and brand design that focuses on who we are as Canadians. Everything from the foods from each other’s cultures that we love, to our unique and diverse identities, and even what’s in our shopping carts.” Their latest t.v. advertisement has an indigenous person buying kimchi and curds to make poutine. ???

    Don’t you just love it when corporate welfare whores ($12 million for new refrigerators) and fraudsters (bread price-fixing) lecture you on values?

    In my neck of the woods, Sobey’s is a horrible shopping experience. They are expensive and the stores are some of the worst designed and stocked.

    1. Except, most of their stuff is from Chinah. Check the frozen seafood and one particular beef I have with them….Chinah garlic. We grow perfectly good garlic right around Calgary and across Canada. You don’t see it in any of the local food emporiums. Maybe we should buy Galen some more fridges?

      1. More and more Chinese goods are appearing on grocery stores shelves/freezers. We ALWAYS check labels. Ginger root is also mostly from China. Ontario farmers grow wonderful garlic too. I despise labels that don’t state Country of Origin, particularly spices and bulk items.

        1. Make sure to also check the labels on canned fruit and vegetables, even the big name brands.

        1. The Italian store is a great place for stuff, unfortunately we are mobility challenged. It’s 25 km north of us. There is another closer on Fairmont Dr SW, called the Italian Centre. Just as good.

      2. I agree PO’ed in AB.
        I will never buy seafood at the Superstore. Turns my stomach.
        Ditto with the garlic.
        I have access to garlic grown in Alberta.

    2. A Sobeys in Stittsville in the west of Ottawa closed recently. You could shoot a cannon down an aisle and not hit anyone. Not a good store.

      1. You could shoot a cannon down main street in that town and not hit anything, it’s that “busy”. That’s why Sobey’s closed. Have a car, will go out of the way to shop cheaper food prices.

  8. Used to work for the Oshawa Group that was bought out by Sobeys. My Payroll Dept. sat beside the Benefit Dept. and our common nemesis was the company’s unions. One Benefit clerk refused to grant a non-existent benefit payment to an always complaining union worker and he told her over the phone that it was because he was black that she wouldn’t pay him. She replied “Well so am I, still won’t pay you that non-existent benefit!”. We both laughed so this went on but nothing like today.

  9. Sobeys doesn’t pay their employees enough to subject them to that garbage. I can’t imagine earning shit wages and being told by my employer that I have a problem because I’m privileged. You pay your employees and they put in a day of work. That is it. Sobeys is flat out abusing them by propagandizing like this.
    There should be a lawsuit over this, but Sobeys employees aren’t privileged enough to be able to afford the legal muscle.

  10. So when is Sobeys going to stop selling white bread? And smokes should be openly sold at the cash registers, since tobacco is an ancient Indian tradition.

    1. Smokes and booze should NOT be placed in lock up … which only furthers the tired old stereotypes of theft by *ahem* certain communities. Right?

      Follow San Fransicko’s lead … welcome shoplifters of all nationalities, creeds, and colors

  11. This is excellent news. They’ve finally found the last piece of the puzzle to ensure fresh food, well-stocked shelves and low prices.

  12. Sounds like Nazi Germany during the thirties of the Chicoms in the sixties. It’s called “cultural revolution” and thanks to the long march through the institutions, the corporate world is now involved. Not long before your school-aged children will be pressured to rat you out.

  13. Sobeys opened up a brand new store directly across the street in a new development of shopping.
    Huge store, great selection, and upon hearing this Garbage, will not see my shekels ever again…Save on is a 3 min drive away.

    Being a non-racialized Un vaccinated immigrant, I still have the ability to vote with my feet…and will do so.

    #BoycottSobeys

    1. Sounds like you and I live in the same neighborhood ! I have been to that beautiful new Sobeys ,could have shot a cannon thro there as hardly anyone in the store. We shop Sobeys in Okotoks ,a lovely store great owners and staff! Great produce and meat ,have shopped there for several years .

      1. Yea, been in Cardel pl fer 4 yrs…
        Love the fact we have some local walking distance retail…and now a pretty good pizza place too, South of the Tims..!!

        Still completely flabbergasted with the numbers of folks still thinking their filthy cloth masks are doing anything other than lowering their O2 intake…days after Herr Obbergruppen Furher NenXi finally removed the mandate….&, that Most stores over in Shawnessy appear to be still mandating their employees to be masked…?? including Sobeys….

        But Wine & Beyond is coming soon….!! So there is that to look forward to…!

        Cheers neighbour..!!

  14. “Work extra hard today, you worthless racist bastards!
    Our employees are our strength.”

    “Sorry boss, I didn’t get much done today, I was too busy being not racist.”

  15. Another company to put on my “do not patronize” list. (Safeway included, didn’t know they were bought up). Huge thanks to Nike and Gillette for being the inspiration to get me started.

    In light of these giant corporations trying to control our lives, I am going to try harder to buy more things from local farmers and ranchers. Farmer’s markets, hutterites, etc. Dust off the old 30/06 and maybe put a deer in the freezer this fall. Probably wind up way healthier too.

  16. Over 20% Canadians are immigrants born in another country, .Then there is a first generation. They have nothing to do with colonialism and don’t give a f*ck about the race.

  17. Diversity aplenty at the Sunridge SS in NE YYC.
    How is it at Harrington Lake?

    1. Doc

      Better Make that the Entire NE, East of the Deerfoot….along with pretty much the SE down to Peguin Tr.

  18. Not surprised – The Sobey family in Nova Scotia who own Empire Company among a host of other assets are almost as big as the Irving family and are huge Liberal party and Liberal candidate supporters.
    Probably some money in it somewhere with this nonsense.
    That said…they’re betting big on automation and robots to facilitate their venture into online shopping.
    So all this woke business for employees could be a moot point.

  19. “Excuse me; can you tell me in what aisle I’ll find the Gefilte fish, please? Oh, and will you be bringing in matzoh this Spring?”

  20. I rarely shop there anymore because they only provide paper bags. Now I will shop there even less. It will improve their customer diversity – one less white devil.

    1. +++++/\Roy.

      Yep, useless paper bags with NO handles no less at 10 cents per.

      As per Buddy, they can kiss my white ass as well.

  21. To answer Kay’s question, nothing will happen. Normal people in academia and the arts have been on this for decades but ‘conservatives’ chose to remain ignorant, mocked us for not living in the ‘real world’ or were silent cowards.
    Now, it’s everywhere and all the lessons the far left learned taking over schools, academia, entertainment, news, the arts, are being applied to every sphere.
    There is nowhere left to hide and no more hills to die on. It’s all lost.
    Best we can do is retreat to ghettos of our own and create the basis for rebuilding the west after its collapse.

    1. Here’s a Sobey’s story from New Brunswick. A friend of my wife’s — I’ll call her “Kathy” — has worked at the local Sobey’s store for 25 years. When immigrants started arriving 10 years ago, Sobey’s would pay them the minimum wage, much lower than Kathy. And management about that time started to get hard on her. They moved her from the flowers section, where she had some expertise, to ordinary stacking jobs. They also split her two days off, from the weekend, to Tuesday and Saturday, just to make it hard on her.

      This is socially-progressive Sobey’s.

  22. If white people have such privilege, why are they stuck stocking shelves at grocery stores? Shouldn’t they have landed cushy jobs as easily as a former prime minister’s son did?

    How much “diversity” do you need to place soup cans on shelves?

    Why does one need to reach out to black co-workers in particular? Isn’t that patronising and insulting?

  23. From:
    https://en.m.wikipedia.org/wiki/Sobeys

    Sobeys expanded throughout Atlantic Canada by the 1980s before going West to the ROC. From above link: “During most of the second half of the 20th century, it was the region’s dominant grocer.”

    As a resident of the Maritimes for almost 20 years, I was witness to that expansion. Toronto owned Atlantic Superstore was better priced than Sobeys. Atlantic grocer or not, Sobeys was not competitive on items that were not on special in any particular week. Otoh they sometimes offered different items that other stores didn’t have. On that basis, they were, in fact, worthwhile to check out.

    I once spotted U.S.A. made bath towels for a better price and quality than the thinly made towels that were labeled MADE IN CANADA. Imagine that, bath towels offered at a grocery store?

    This latest change is stupid. It won’t improve their image nor their business. Better prices will. For a time.

    If they’re fully aware of what’s happening in the World they will come to the realization that if the Globalists get their way and the population is drastically reduced, their businesses will go the way of Eaton’s, Simpson’s etc.

    For now, Costco is eating everybody’s lunch.

  24. systemic racism by its own definition is ; … a form of racism that is embedded through laws and regulations within society or an organization

    Well then the ONLY systemic racism that exists is the one that is ANTI WHITE as it is the ONLY racism that is embedded into laws and regulations.

    Anti-white racism is the ONLY racism taught in school, and provided as ” training” to employees of large companies, and is fully supported and financed by our own govermnment.

    I repat,

    the ONLY systemic racism today is the one that is ANTI-WHITE.

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